REKLAMA POLYGRAF OBALY

ABF, a.s. on the basis of negotiations with partner trade associations and a survey among exhibitors and visitors has agreed that the REKLAMA POLYGRAF OBALY trade fair will switch to a two-year cycle.

The next REKLAMA POLYGRAF OBALY trade fair will therefore be held on 13 – 15 May 2025 at PVA EXPO PRAHA Letňany, then in the spring of 2027, 2029, etc.

You will be able to see news from the world of polygraphy, which will be presented this year at the DRUPA trade fair, next year at the REKLAMA POLYGRAF OBALY trade fair.

The date of the event in 2025 provides us with sufficient time to prepare novelties, redefine new goals and strategy in line with the dynamic development of the market. We are preparing to extend the trade fair with novelties and focus on AI, photo/video and multimedia technology, 3D printing, etc.

Choose the events you want to attend this year and save the dates! There are plenty to choose from. Thank you for your visits last year. Thanks to you, we are the largest and most successful modern fairground in the Czech Republic. You can also download the 2024 calendar of events as a PDF file HERE.

The REKLAMA POLYGRAF OBALY 2024 trade fair is fast approaching. Until November 30, you can register to participate in the trade fair at the best prices. If you hesitate, take a look at the photo gallery, where you will find photo documentation of the trade fair from 2017. The REKLAMA POLYGRAF OBALY trade fair is worth it!

Professionals from the fields of advertising, printing, packaging and innovative technologies will gather on the 25^th to 27^th April at the 28^th edition of the REKLAMA POLYGRAF OBALY trade fair. Also this year, expositions full of novelties will be presented to the professional public for three days with a showcase of new technologies, products and final applications from the field of advertising, media, printing and packaging. An accompanying program will be prepared with lectures, workshops and the announcement of competition results.

Preparations for the 28^th edition of the REKLAMA POLYGRAF OBALY trade fair are under way. Take advantage of of early bird rates which are valid until the end of this year. The application forms can be found here.

The REKLAMA POLYGRAF OBALY trade fair is a unique event of its kind, where professionals from the advertising industry meet. Last year, 147 companies exhibited and 9,873 visitors visited the fair. Become a part of the trade fair!

This year’s edition of the REKLAMA POLYGRAF OBALY trade fair focused on advertising, printing, packaging and innovative technologies enjoyed great public interest. Almost ten thousand people came to the PVA EXPO PRAGUE Exhibition Centre in Letňany to visit this event. Both Czech and foreign companies, manufacturers, suppliers in the field of advertising presented their innovations, and there was also a rich programme for professionals or car wrapping demonstrations. The official cars of the trade fair event were FORD automobiles.

As of March 14, 2022, no extraordinary measures against coronavirus applicable to trade fairs and other events at the exhibition center are in the force.

Important change !! From February 10, trade fairs are open without proving coronavirus infectivity. Visitors and exhibitors can attend trade fairs without testing for Covid-19, proof of vaccination or immunity from illness.This step means much greater comfort for both our visitors and exhibitors. At the same time, we believe that this is a signal announcing the approaching end of the coronavirus pandemic, which we are all looking forward to. 

Dear Exhibitors, Business Partners and Visitors,

We would like to inform you about the postponement of the 27^th edition of the REKLAMA POLYGRAF OBALY 2021 trade fair to May 2022.

The current development of the global SARS - CoV-2 pandemic and the related measures ordered by the government do not currently allow organization of mass events, including trade fairs.

For these reasons, we´ve stopped the preparations for the REKLAMA POLYGRAF OBALY 2021 trade fair and set a new date for the event, namely from 3 to 5 May 2022, again at the PVA EXPO PRAHA.

We believe that it will finally be possible to organize the trade fair without major restrictions in the expected scope and attendance in this new date.

Thank you for your support and comprehension.

The REKLAMA POLYGRAF OBALY trade fair team

27^th edition of the trade fair for advertising, printing, packaging and innovative technologies REKLAMA POLYGRAF OBALY will be held on 11 -13 May 2021. This trade fair with a long tradition plans to present the latest trends, production processes and modern solutions in the filed of signmaking, printing, POP/POS, packaging technologies, promotional gifts, as well as 3D printers.

Dear Exhibitors,

preparations for the REKLAMA POLYGRAF OBALY 2021 trade fair are under way. Take advantage of the early bird rates which are valid until 31 October 2020. You can find the application form here. Alternatively, please contact the trade fair manager who will help you.

Dear business partners,

owing to the extraordinary measure given by the Ministry of Health of the Czech Republic, has been banned organization of all public and private events as well, with participation by more than 100 persons being in force since the 10 March 2020. According to this restriction we proposed to postpone date of this trade fair for autumn month October 2020.

After careful consideration and on the basis of the communication with key partners and exhibitors we came to the joint opinion that the REKLAMA POLYGRAF OBALY trade fair will be held in 2021. The main reason for this key decision is supported by our effort for sustaining of this branche compactness, high level and prestige established during the time of this trade fair existence as well.

Next edition of the REKLAMA POLYGRAF OBALY trade fair is scheduled on 11 – 13 May 2021. Place of this trade fair PVA EXPO PRAHA is changeless.

Relevant managers of this trade fair will contact you in the next few days in order to discuss further steps and conditions of liabilities settlement associated with your participation in the trade fair.

Many thanks for your understanding, we are looking forward to joint preparation of this trade fair, which will be held in the ordinary spring time.

Dear Business Partners,

With regards to the extraordinary measures of the Government and the Ministry of Health of the Czech Republic, the preparations for the REKLAMA POLYGRAF OBALY trade fair have been suspended. We are trying to find a new date, the assumption is autumn 2020.

We kindly ask you for your patience.

Thank you for your comprehension.

Team of the REKLAMA POLYGRAF OBALY trade fair

Digitalisation is changing the world, and protection of the environment affects all sectors. And manufacturers of printing equipment will also have to ask the question in what direction to set out in the years to come. The year 2020 is bringing a lot of challenges. What are the main five trends inevitably affecting the printing sector? We are introducing these trends briefly and gradually in two teasers intended (not only) for exhibitors and visitors of the best-known Czech trade fair for printing, advertising and packaging, known as Reklama Polygraf Obaly.

As it is already clear from the name of the event (Reklama Polygraf Obaly) and as verified by the long-term tradition – colourfulness and printing quality demonstrated by using the state-of-the art technologies are directly reflected in all the halls of the trade fair, whether on posters, packages, displays or advertising objects. Printing is carried out by using both CMYK process and spot colours. And just, as far as spot colours are concerned, an important role is played by sample collections. Of course, the offer of the exhibitors usually includes both material and printing sample collections so that everyone can find their favourites there.

Konica Minolta belongs among regular exhibitors at the REKLAMA POLYGRAF OBALY Trade Fair. This company is at the same time, whether from the viewpoint of its original exposition or thanks to its sophisticated programme, one of those exhibitors which cannot be overlooked in any case.

Christmas holidays should not be a season full of stress, but conversely, they should be a period of calm and comfort. They are associated also with Christmas gifts which are again connected with packages and packing. These are one of the topics which are followed up also by the REKLAMA POLYGRAF OBALY Trade Fair every year. Regardless of the fact that trade fair preparations are fully underway, let us try to think about Christmas packages a little bit on our web site too.

The atmosphere before Christmas is supported by a number of activities directly connected with Christmas holidays. Some activities concern packaging experts and advertising industries as well. Advent calendars have always belonged among very popular items. It is, however, true that we have registered a strong development since the times when these articles were unified flat calendars with perforated windows containing a concealed piece of chocolate.

The REKLAMA POLYGRAF OBALY Trade Fair visitors can get familiar with the digital structural effect-making varnishing system “Scodix” thanks to the DataLine Technology company, which represents Scodix on our market, and at the same time it belongs among the most frequently visited exhibitors at the PVA Prague Exhibition Centre in Letňany. Scodix is coming with another innovation this year, in the form of an offer of the W2P workflow.

Almost every manufacturer of carboard products or signmaking systems knows Kongsberg cutting plotters, at least by the brand. Plotters are known through their high quality, variability and performance. A non-negligible advantage is that their production takes place in our country in Brno. At the end of summer, the ESKO company, which is a manufacturer of the plotters, presented several innovations.

The trend of the REKLAMA POLYGRAF OBALY Trade Fair, which was registered by many visitors as well as exhibitors, is the continually increasing segment of printing or digital technologies. It would, however, be a great mistake to think that POLYGRAF is the main pacesetter among all the three parts of one of the best-known trade fairs on the Czech market.

The Xerox company belongs among traditional exhibitors at the REKLAMA POLYGRAF OBALY Trade Fair. As far as last year is concerned, the PVA Exhibition Centre in Prague Letňany was selected even by the Xerox company for the European premiere of its unique Xerox Iridesse technology. Since its introduction to the market, this machine has been attracting an authorised interest all over the world and it has achieved a number of appraisals as well. The latest one was obtained in the second half of this year’s May from the European Digital Press Association.

Successful business meetings are implemented at the trade fair every year not only by suppliers of digital technologies, but also by the segment of processing technologies. It is possible to find really a large number of these firms at the PVA Exhibition Centre in Letňany and it is not possible to classify them all into several subgroups only. Great attention has been paid this year (without limitation) to the exhibitors of cutting plotters, milling machines, CNC or laser systems.

With development of digital technologies, it is currently almost impossible to imagine a manufacturer of packaging materials, advertising agency or signmaking area without any “digital technology”. New capital expenditures are implemented or at least prepared not only by the existing or conversely beginning users, but a current trend is represented also by classical large producers of conventional technologies, who use digital printing technologies as an attractive alternative for extension of their business opportunities.

The interconnection of the sectors of Advertising, Polygraph and Packaging which are often also very closely interlinked has been considered as good idea at these trade fairs already since their beginning.

From the viewpoint of both visitors and exhibitors, this year’s trade fair is assessed very positively. In order that the existing as well as potential exhibitors intending to take part in the next edition can make an idea, some companies with different business offers gradually present their opinions through answers to the same questions.

The range of displays and other POS production is an important communication promotional means. While in the 19^th century, when the first displays appeared, people started to speak about them as about mute shop assistants, the current displays must address customers much more. Users would like promotional advertising objects, stands or banners to offer especially a story with which they could identify themselves.

Long-term research studies have evidenced that paper products are perceived by consumers as environment-friendly products which do not cause any major load on nature. Concerning package production, paper and cardboard belong among the most frequently used substrates. At present, there are even many initiatives where these materials, especially in the package segment, often replace less environment-friendly materials or at least represent another alternative to them. Various matters of interest and news of the “paper” product range will not be missing at the PVA Exhibition Centre in Letňany either.

Interconnection of the fields of printing, advertising and packages at the REKLAMA POLYGRAF OBALY (ADVERTISING/POLYGRAPH/PACKAGING) Trade Fair is an especially convenient solution intended mainly for those who offer or (conversely) search for original solutions or advanced production technologies. Current manufacturers of advertising objects, designers, printing experts or package design specialists agree that one of the most important roles during development or production is played by high-quality materials. At the PVA Exhibition Centre it will be possible to see several leading suppliers of various materials in April. And today we would like to introduce at least a small sample of some material innovations.

The development of digitalisation is very fast and all branches must respond to its progress, including the printing sector. Traditional firms which want to maintain their positions also in 2019 must adapt their machinery as well as offered services just to current requirements of the market. What are the trends in the printing sector for this year?

Car wrapping competitions are very popular in the world and almost always they are presentations of the skills of applicators working with one brand of foils. This will hold also for this year’s REKLAMA POLYGRAF OBALY Trade Fair, when the Car Wrapping Championship of the Czech Republic and Slovakia is planned for the first day of the trade fair in the hall no. 7. 

Time is the greatest enemy of modern people. And traditional visitors operating as designers or material procurement experts appreciate the Reklama Polygraf Obaly Trade Fair every year when they can see how many appointments it is possible to organise during one day of their visit. It has already become a tradition lasting for several years that almost all leading suppliers of graphic as well as office papers, cardboards and foils present their articles at the Exhibition Centre. It is possible to assess quality of individual substrates directly at the trade fair because samples, including examples of their use, are not missing at the exhibitors’ expositions.

Advertising, printing and packages go hand in hand with each other, and it is the case of this year’s REKLAMA POLYGRAF OBALY Trade Fair too. Without successful fulfilment of marketing functions of packages many products would be unable to compete successfully on the market featuring abundancy and surplus of supply. This means that package designs are very important for product marketability. Current technologies are able to offer a number of benefits which often increase marketability of the goods, although this often does not mean any price undercutting, but quite the opposite!

At the sixth edition of the largest overview of 3D printing technologies which is to be held from 9 to 11 April 2019 in the Hall no. 6 of the PVA EXPO PRAGUE Exhibition Centre in Letňany, the general public will have an opportunity to get familiar with the first Czech rePET filament which arose from 100% recycled materials.

At present, one of the main topics dealt with by package producers is interconnection of digital printing and digital cutting processes, and therefore creation of advanced digital production, whose another associated benefit is customisation, which is always more and more frequently required. Visitors can make themselves familiar with hot news during introduction of complete digitisation of package production at the REKLAMA POLYGRAF OBALY Trade Fair, which is to be held at the Letňany Exhibition Centre already in two months.

Company ABF, a.s. dissociates itself from the practices of companies International Fair Directory, Expo Guide, MULPOR Company S.A., FAIR Guide, Construct Data, that offer the publication of company data in the online trade fair catalogue. Although the offer for the publication of the data in the online catalogue is presented as free of charge, after completing and submitting the data, the client will receive an invoice for the payment of almost EUR 1200 per year.

Furthermore, ABF, a.s. declares that it has never granted the mentioned companies permission to use or promote protected names or logos of trade fairs organized by ABF, a. s. and to address individual exhibitors on behalf of the organizer of the fair.

Company CS katalogy s.r.o. is exclusively authorized company by ABF, a.s. to collect the data and exhibitors documents and to production of catalogues and trade fair guides of all events held by ABF, a.s. CS katalogy s.r.o. is given permission to use and promote  protected names and logos of the fairs and to adddress the individual exhibitors on behalf of the organizer of the fair.

The days when packages were expected to provide only protective functions in connection with a better possibility of handling have been over for many years. Current packages assumed the role of shop assistants with some of their functions (informative, marking) already long ago. At present they are frequently used also as an advertising medium (marketing-promotional or psychologically-aesthetic function). Due to hard competition it is necessary for packages to be able not only to address customers with their appearance, but they must convince them about an immediate (or slightly postponed in terms of time) purchase. Besides the rules of the marketing mix, current package developers and especially graphic artists must be able to work with the well-known AIDA rule.

It has already become a tradition that many producers of packages attend the REKLAMA POLYGRAF OBALY Trade Fair. And the same will hold also for next spring, when this trade fair is to celebrate already the 26^th edition of its organisation. The current world of packages is inherently and very closely connected with the world of advertising and press. And the marketing functions performed by packages have not been just an added value already for quite a long time, but belong, especially in case of consumer packages, among primary functions.

The SYBA Packaging Institute was a partner of the REKLAMA POLYGRAF OBALY Trade Fairs in their last year’s edition and was also a sponsor of many professional events held right at the PVA Exhibition Centre in Prague Letňany. And it was for the first time in the history when exhibits were assessed right at the exhibition centre within the framework of the prestigious (and the only one on the Czech market) certified competition known as “Package of the Year”. Visitors could see all the exhibits as well because they were presented there. The partnership between the two entities continues at present as well.

REKLAMA POLYGRAF, one of the best known Czech trade fairs, in connection with the OBALY (PACKAGING) Trade Fair, celebrated already 25 years from its foundation in May this year. It was evaluated by both exhibitors and visitor as extremely successful.

The preparations for the next edition of the REKLAMA POLYGRAF PACKAGING International Trade Fair are just starting. Take advantage of early bird rates which are valid until 31 October 2018.  The application form can be found in the section For exhibitors or here.

Company ABF, a.s. dissociates itself from the practices of companies International Fair Trade, Expo Guide, MULPOR Company S.A., FAIR Guide, Construct Data, which offer the publication of company data in the internet catalog of trade fairs and exhibitors. 

Although the offer for the publication of the data in the catalog is presented as free of charge, after completing and submitting the data, the client will receive an invoice for the payment of almost EUR 1200 per year.

Furthermore, ABF, a.s. declares that it has never granted the mentioned companies permission to use or promote the protected names or logos of trade fairs organized by ABF, a. s. and to address individual exhibitors on behalf of the organizer of the fair.

The largest meeting of professionals from the field of advertising and printing services, marketing, media and packaging in Central Europe took place from 29 to 31 May 2018 at the PVA EXPO PRAGUE Exhibition Centre in Letňany. This year’s edition was very rich again, and popular competitions, exhibition events, lectures or workshops organised directly at the expositions of individual exhibitors were not missing either.

Cutting the textile for the right cut before sewing

The Marking Laser of a new generation which is to be presented by 4isp at the trade fair is able to cut the textile to the right cut within a few seconds and repeatedly according to the drawing specified.

The jubilee edition of the REKLAMA POLYGRAF Trade Fair is quickly approaching, and leading world players who are represented in our market will not be missing at the PVA EXPO Prague Letňany Exhibition Centre in any case. Some of them even, already at least partially, start to reveal the news which they intend to present at the Exhibition Centre. What can one look forward to in the area of digital printing from such companies as Canon or Xerox?

Many exhibitors presenting digital machines focus on customers from the polygraphy sector as well as on packaging specialists, and especially due to them it is possible to find large-format machines among the innovations presented. A trendy strategy in the field of digital printing is to offer an added value not only in the field of high-quality printing but also the subsequent finishing and refinement. In the case of modern digital printing it is possible to see also the possibilities of digital sleeking, structural varnishing or implementation of metallic effects.

The REKLAMA POLYGRAF Trade Fair is naturally connected with the advertising world. Besides advertising textiles and office supplies, also USB or flash disks belong among   popular useful office objects. Flash disks provide their users not only with practical benefits in the form of their use, but they refer to their donor also through the logo used. The print can be implemented in various ways, at present most frequently in a digital way, by way of pad printing (tampography) or screen process printing. And if you want a gift in the form of a flash disk to be still more expressive, it is possible to add another promotional accent through an untraditional shape.

Suppliers of materials will present their offers on the exhibition area at the REKLAMA POLYGRAF Trade Fair as well. No matter whether main attention is paid to packaging, POS or a particular type of advertising announcement of area or spatial nature, all these tools depend not only on the quality of print or production, but the resulting perception is given quite often just by the selection of high-quality materials.

POPAI is an international non-profit organisation, whose mission is marketing support in the point of sale and its representation in the form of POPAI Central Europe, which is a Central-European branch of the world association, and will be present, like usual, at the Exhibition Centre in Letňany too. 

It is mainly suppliers of digital machines that are to be plentifully represented within the framework of the two trade fairs at the Exhibition Centre in May. Besides the polygraph production, leading manufacturers active in the field of digital print focus their activities on producers of packages more and more often. Visitors coming to the REKLAMA POLYGRAF Trade Fair will be able to look forward again to expositions of the most important players on the Czech market – such companies as Xerox, Spandex, Dataline, Ricoh or Slovakia-based Nanotec will welcome their customers with their extensive expositions.

The exhibitors dealing with production and supplies of digital printing equipment (especially printing plotters) have been represented at the REKLAMA POLYGRAF Trade Fair for a number of years, and the same will held for the edition of 2018 as well. Modern producers of digital machines try to develop technologies in such a manner that they can correspond to the widest possible range of materials, while providing excellent quality as a special bonus. And yet there is a significant development step which is surely to be registered by both exhibitors and visitors. Whilst until recently digital printing was focused mainly on the area of pure polygraphy, advertising or signmaking, at present the development is concentrated on packages. This means that machines of larger formats are offered for materials featuring higher basis weights so that they can be useable in the world of packaging as much as possible. Thanks to the developed automation it is possible to print many more orders at lower printing circulations already now. Not speaking about the possibilities of personalisation which belongs among main tools for addressing individual customers.

The jubilee 25^th edition of the International trade fair REKLAMA POLYGRAF, which is a unique platform for the sharing of news, will be held from 29 May to 31 May 2018. Modern and attractive expositions of Czech and foreign firms, manufacturers and suppliers from the field of advertising and communication will be offered by the PVA EXPO PRAGUE Exhibition Centre under one roof.

Sign up today!

The application can be found in the section for exhibitors or here.

We look forward to you!

The inkjet printing technology moves the limits of printing from the field of standard polygraphy to other production industries.

If you want to learn more information, please come to visit, on the second day of the trade fair, the lecture presented by Mr. Luboš Škoda, Industrial Printing Specialist from Konica Minolta.

The aim of the lecture is to inspire visitors to think about other possibilities of applications and thus to develop new business opportunities.

Within the framework of the lecture we will present the printing technology using the inkjet printing head “Konica Minolta” and general possibilities of applications of inkjet printing in the real life around us. We will deal with possibilities of implementation of the inkjet industrial printing, especially in the segments of direct printing of objects and textile materials, and also with possibilities of integration of inkjet printing heads in polygraph machines, processing both sheet and reel materials. We will present state-of-the-art trends associated with development of the industrial inkjet technology, the latest projects and implementations.

After a break of several years it will be possible, at this year’s trade fair event, to see again car wrapping systems which are always popular and demanded in neighbouring countries. There will be several exhibitors presenting these technologies.  Right on the first day of the trade fair there will be prepared 3 surprises in the Hall no. 3 for car wrapping supporters, in the form of approximately a two-hour presentation when Piotr Činski - car wrapping world champion – will present the latest news in the vehicle wrapping sector. Other car wrapping technologies will then be presented at the position of the German-based company Mr. CLIPART in the Hall no. 4.

More information after the 18th 4th!

Like in previous years, the trade fair will be attended not only by a large number of Czech and Slovak firms, but also by many foreign exhibitors from Poland, Germany, Italy or Bulgaria whose number increases every year – there are already registered 36 firms from abroad.

A comprehensive presentation of the latest trends in advertising communication and use of printing technologies will be held again in one place, in order to create a unique platform for the sharing of news. And the PVA EXPO is just the exhibition centre presenting the traditional REKLAMA POLYGRAF Trade Fair, which has acquired, for 23 years of its tradition, a very prestigious position of a leading event in its sector.

Dear Exhibitors,

take advantage of early bird rates which are valid until 31 January 2017. The application forms can be found in the section For Exhibitor or here. 

Do not hesitate and apply now, we´re looking forward to you!

The Reklama Polygraf Trade Fair attracted more than twelve thousand experts from the marketing area in three days

Modern and attractive expositions of Czech as well as foreign firms, manufacturers and suppliers from the field of advertising and communication were offered under one roof by the PVA EXPO PRAGUE Exhibition Centre at this year’s edition of the REKLAMA POLYGRAF Trade Fair, whose 23^rd edition was held in the middle of May. Altogether 212 exhibitors, 34 of which being from abroad, presented their expositions on the area of 7,770 m². The three-day event intended for experts and professionals was visited by 12,341 visitors, including 2,468 visitors coming from abroad, according to the statistics.Here

The meeting of marketing specialists attracted more than eight thousand people

New technologies, products and final applications from the sectors of advertising, media, printing industry and packaging materials were the main topics of this year’s trade fair REKLAMA POLYGRAF. Its 22^nd edition was held in the middle of May in the multifunction PVA EXPO PRAGUE Exhibition Center. Altogether 230 exhibitors (32 of this number being from abroad) presented their products and services on the area of 11,200 m². The three-day event intended for professionals whose part was formed also of the first edition of the FOR 3D Trade Fair was visited by 8,278 professionals, and 1,623 visitors were from abroad according to the statistical data. The first day of the trade fair was enriched with the EVENT DAY, an overview of event marketing.

The REKLAMA POLYGRAF Trade Fair was divided, like every year, into two parts. The technological - industrial part of the trade fair which includes production of advertising and actual printing activities was placed in the Hall no. 4. All leading companies from the sector were represented at the trade fair, such as XEROX, EPSON, RICOH or FUJIFILM. In the Hall no. 3 it was possible to see presentation of general advertising – especially advertising giftware and various giveaways, visual communication and products of POP/POS. This year’s event included also the first edition of the FOR 3D Trade Fair presenting the dynamically developing sector of 3D printing technologies.

The accompanying program was also very interesting and included specialized lectures, conferences and workshops. The results of the competitions “Calendar of the Year”, “Rainbow Ray” and “The Star of 3D Advertising” were announced there.

The TOP EXPO awards for the most impressive expositions of the trade fair were handed over within the framework of the social evening party for exhibitors. The diplomas were granted to XEROX CZECH REPUBLIC s.r.o., Spandex SyndiCUT, s.r.o., COLOP CZ s.r.o. and STI Česko s.r.o.