Dear Business Partners,
With regards to the extraordinary measures of the Government and the Ministry of Health of the Czech Republic, the preparations for the REKLAMA POLYGRAF OBALY trade fair have been suspended. We are trying to find a new date, the assumption is autumn 2020.
We kindly ask you for your patience.
Thank you for your comprehension.
Team of the REKLAMA POLYGRAF OBALY trade fair
Digitalisation is changing the world, and protection of the environment affects all sectors. And manufacturers of printing equipment will also have to ask the question in what direction to set out in the years to come. The year 2020 is bringing a lot of challenges. What are the main five trends inevitably affecting the printing sector? We are introducing these trends briefly and gradually in two teasers intended (not only) for exhibitors and visitors of the best-known Czech trade fair for printing, advertising and packaging, known as Reklama Polygraf Obaly.
As it is already clear from the name of the event (Reklama Polygraf Obaly) and as verified by the long-term tradition – colourfulness and printing quality demonstrated by using the state-of-the art technologies are directly reflected in all the halls of the trade fair, whether on posters, packages, displays or advertising objects. Printing is carried out by using both CMYK process and spot colours. And just, as far as spot colours are concerned, an important role is played by sample collections. Of course, the offer of the exhibitors usually includes both material and printing sample collections so that everyone can find their favourites there.
Konica Minolta belongs among regular exhibitors at the REKLAMA POLYGRAF OBALY Trade Fair. This company is at the same time, whether from the viewpoint of its original exposition or thanks to its sophisticated programme, one of those exhibitors which cannot be overlooked in any case.
Christmas holidays should not be a season full of stress, but conversely, they should be a period of calm and comfort. They are associated also with Christmas gifts which are again connected with packages and packing. These are one of the topics which are followed up also by the REKLAMA POLYGRAF OBALY Trade Fair every year. Regardless of the fact that trade fair preparations are fully underway, let us try to think about Christmas packages a little bit on our web site too.
The atmosphere before Christmas is supported by a number of activities directly connected with Christmas holidays. Some activities concern packaging experts and advertising industries as well. Advent calendars have always belonged among very popular items. It is, however, true that we have registered a strong development since the times when these articles were unified flat calendars with perforated windows containing a concealed piece of chocolate.
The REKLAMA POLYGRAF OBALY Trade Fair visitors can get familiar with the digital structural effect-making varnishing system “Scodix” thanks to the DataLine Technology company, which represents Scodix on our market, and at the same time it belongs among the most frequently visited exhibitors at the PVA Prague Exhibition Centre in Letňany. Scodix is coming with another innovation this year, in the form of an offer of the W2P workflow.
Almost every manufacturer of carboard products or signmaking systems knows Kongsberg cutting plotters, at least by the brand. Plotters are known through their high quality, variability and performance. A non-negligible advantage is that their production takes place in our country in Brno. At the end of summer, the ESKO company, which is a manufacturer of the plotters, presented several innovations.
The trend of the REKLAMA POLYGRAF OBALY Trade Fair, which was registered by many visitors as well as exhibitors, is the continually increasing segment of printing or digital technologies. It would, however, be a great mistake to think that POLYGRAF is the main pacesetter among all the three parts of one of the best-known trade fairs on the Czech market.
The Xerox company belongs among traditional exhibitors at the REKLAMA POLYGRAF OBALY Trade Fair. As far as last year is concerned, the PVA Exhibition Centre in Prague Letňany was selected even by the Xerox company for the European premiere of its unique Xerox Iridesse technology. Since its introduction to the market, this machine has been attracting an authorised interest all over the world and it has achieved a number of appraisals as well. The latest one was obtained in the second half of this year’s May from the European Digital Press Association.
Successful business meetings are implemented at the trade fair every year not only by suppliers of digital technologies, but also by the segment of processing technologies. It is possible to find really a large number of these firms at the PVA Exhibition Centre in Letňany and it is not possible to classify them all into several subgroups only. Great attention has been paid this year (without limitation) to the exhibitors of cutting plotters, milling machines, CNC or laser systems.
With development of digital technologies, it is currently almost impossible to imagine a manufacturer of packaging materials, advertising agency or signmaking area without any “digital technology”. New capital expenditures are implemented or at least prepared not only by the existing or conversely beginning users, but a current trend is represented also by classical large producers of conventional technologies, who use digital printing technologies as an attractive alternative for extension of their business opportunities.
The interconnection of the sectors of Advertising, Polygraph and Packaging which are often also very closely interlinked has been considered as good idea at these trade fairs already since their beginning.
From the viewpoint of both visitors and exhibitors, this year’s trade fair is assessed very positively. In order that the existing as well as potential exhibitors intending to take part in the next edition can make an idea, some companies with different business offers gradually present their opinions through answers to the same questions.
The range of displays and other POS production is an important communication promotional means. While in the 19th century, when the first displays appeared, people started to speak about them as about mute shop assistants, the current displays must address customers much more. Users would like promotional advertising objects, stands or banners to offer especially a story with which they could identify themselves.
Long-term research studies have evidenced that paper products are perceived by consumers as environment-friendly products which do not cause any major load on nature. Concerning package production, paper and cardboard belong among the most frequently used substrates. At present, there are even many initiatives where these materials, especially in the package segment, often replace less environment-friendly materials or at least represent another alternative to them. Various matters of interest and news of the “paper” product range will not be missing at the PVA Exhibition Centre in Letňany either.
Interconnection of the fields of printing, advertising and packages at the REKLAMA POLYGRAF OBALY (ADVERTISING/POLYGRAPH/PACKAGING) Trade Fair is an especially convenient solution intended mainly for those who offer or (conversely) search for original solutions or advanced production technologies. Current manufacturers of advertising objects, designers, printing experts or package design specialists agree that one of the most important roles during development or production is played by high-quality materials. At the PVA Exhibition Centre it will be possible to see several leading suppliers of various materials in April. And today we would like to introduce at least a small sample of some material innovations.
The development of digitalisation is very fast and all branches must respond to its progress, including the printing sector. Traditional firms which want to maintain their positions also in 2019 must adapt their machinery as well as offered services just to current requirements of the market. What are the trends in the printing sector for this year?
Car wrapping competitions are very popular in the world and almost always they are presentations of the skills of applicators working with one brand of foils. This will hold also for this year’s REKLAMA POLYGRAF OBALY Trade Fair, when the Car Wrapping Championship of the Czech Republic and Slovakia is planned for the first day of the trade fair in the hall no. 7.
Time is the greatest enemy of modern people. And traditional visitors operating as designers or material procurement experts appreciate the Reklama Polygraf Obaly Trade Fair every year when they can see how many appointments it is possible to organise during one day of their visit. It has already become a tradition lasting for several years that almost all leading suppliers of graphic as well as office papers, cardboards and foils present their articles at the Exhibition Centre. It is possible to assess quality of individual substrates directly at the trade fair because samples, including examples of their use, are not missing at the exhibitors’ expositions.
Advertising, printing and packages go hand in hand with each other, and it is the case of this year’s REKLAMA POLYGRAF OBALY Trade Fair too. Without successful fulfilment of marketing functions of packages many products would be unable to compete successfully on the market featuring abundancy and surplus of supply. This means that package designs are very important for product marketability. Current technologies are able to offer a number of benefits which often increase marketability of the goods, although this often does not mean any price undercutting, but quite the opposite!
At the sixth edition of the largest overview of 3D printing technologies which is to be held from 9 to 11 April 2019 in the Hall no. 6 of the PVA EXPO PRAGUE Exhibition Centre in Letňany, the general public will have an opportunity to get familiar with the first Czech rePET filament which arose from 100% recycled materials.
At present, one of the main topics dealt with by package producers is interconnection of digital printing and digital cutting processes, and therefore creation of advanced digital production, whose another associated benefit is customisation, which is always more and more frequently required. Visitors can make themselves familiar with hot news during introduction of complete digitisation of package production at the REKLAMA POLYGRAF OBALY Trade Fair, which is to be held at the Letňany Exhibition Centre already in two months.
Company ABF, a.s. dissociates itself from the practices of companies International Fair Directory, Expo Guide, MULPOR Company S.A., FAIR Guide, Construct Data, that offer the publication of company data in the online trade fair catalogue. Although the offer for the publication of the data in the online catalogue is presented as free of charge, after completing and submitting the data, the client will receive an invoice for the payment of almost EUR 1200 per year.
Furthermore, ABF, a.s. declares that it has never granted the mentioned companies permission to use or promote protected names or logos of trade fairs organized by ABF, a. s. and to address individual exhibitors on behalf of the organizer of the fair.
Company CS katalogy s.r.o. is exclusively authorized company by ABF, a.s. to collect the data and exhibitors documents and to production of catalogues and trade fair guides of all events held by ABF, a.s. CS katalogy s.r.o. is given permission to use and promote protected names and logos of the fairs and to adddress the individual exhibitors on behalf of the organizer of the fair.
The days when packages were expected to provide only protective functions in connection with a better possibility of handling have been over for many years. Current packages assumed the role of shop assistants with some of their functions (informative, marking) already long ago. At present they are frequently used also as an advertising medium (marketing-promotional or psychologically-aesthetic function). Due to hard competition it is necessary for packages to be able not only to address customers with their appearance, but they must convince them about an immediate (or slightly postponed in terms of time) purchase. Besides the rules of the marketing mix, current package developers and especially graphic artists must be able to work with the well-known AIDA rule.
It has already become a tradition that many producers of packages attend the REKLAMA POLYGRAF OBALY Trade Fair. And the same will hold also for next spring, when this trade fair is to celebrate already the 26th edition of its organisation. The current world of packages is inherently and very closely connected with the world of advertising and press. And the marketing functions performed by packages have not been just an added value already for quite a long time, but belong, especially in case of consumer packages, among primary functions.
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