Digitalisation is changing the world, and protection of the environment affects all sectors. And manufacturers of printing equipment will also have to ask the question in what direction to set out in the years to come. The year 2020 is bringing a lot of challenges. What are the main five trends inevitably affecting the printing sector? We are introducing these trends briefly and gradually in two teasers intended (not only) for exhibitors and visitors of the best-known Czech trade fair for printing, advertising and packaging, known as Reklama Polygraf Obaly.