The days when packages were expected to provide only protective functions in connection with a better possibility of handling have been over for many years. Current packages assumed the role of shop assistants with some of their functions (informative, marking) already long ago. At present they are frequently used also as an advertising medium (marketing-promotional or psychologically-aesthetic function). Due to hard competition it is necessary for packages to be able not only to address customers with their appearance, but they must convince them about an immediate (or slightly postponed in terms of time) purchase. Besides the rules of the marketing mix, current package developers and especially graphic artists must be able to work with the well-known AIDA rule.
In this case the matter concerns the manner of gradual, stepped and effective impacts of promotion or advertising of certain products through packages. It is just the package that must be able to draw ATTENTION (A - Attention) through its entire concepts, with regard to information about the product, then it should raise the INTEREST (I – Interest) in the product at customers so that they will have a DESIRE (D – Desire) to own that product or they will even long for such ownership, and so that this desire can promptly become a challenge for ACTION (A – Action), i.e. a challenge leading to the purchase of the product, to filing a purchase order etc. Especially the current Z generation (people who were born from the mid 1990s to now), however, expects still more from the AIDA rule, and therefore marketing experts complete the well-known rule still with the fifth level, which is S – SATISFACTION. In this case the matter does not concern just a simple satisfaction, but also further recommendations of the product, including creation of the evaluation scale, qualitative comparative lists etc. In any case it is necessary to pay appropriate attention to packages because complementary aspects, such as user-friendly or unfriendly opening system, high-quality or poor-quality print on the package or material quality rating can be seen quite often in evaluations provided by respondents.
It has already become a tradition that many producers of packages attend the REKLAMA POLYGRAF OBALY Trade Fair. And the same will hold also for next spring, when this trade fair is to celebrate already the 26th edition of its organisation. The current world of packages is inherently and very closely connected with the world of advertising and press. And the marketing functions performed by packages have not been just an added value already for quite a long time, but belong, especially in case of consumer packages, among primary functions.
Subliminal advertising on the package must not be deceptive!
Besides direct (both mandatory and non-mandatory) texts, consumer packages offer also a large area for advertising purposes. The appearance of these notices, promotion texts, client competitions etc. is, however, not the only marketing possibility. Packages often have also subliminal effects on consumers, for example through their graphic expression, structure, colour etc. Even though Czech packages feature a high quality, their potential is unfortunately not completely used yet in terms of their use for advertising notices or subliminal effects, which is a pity not only for producers of the goods, but also for consumers. The superstructure opportunities which packages can provide to products can be seen very often at the REKLAMA POLYGRAF OBALY Trade Fair as well. Interesting possibilities presented by exhibitors from among package producers are not only a great inspiration for many visitors, but they can bring also a lot of interesting business opportunities for exhibitors.
The SYBA Packaging Institute was a partner of the REKLAMA POLYGRAF OBALY Trade Fairs in their last year’s edition and was also a sponsor of many professional events held right at the PVA Exhibition Centre in Prague Letňany. And it was for the first time in the history when exhibits were assessed right at the exhibition centre within the framework of the prestigious (and the only one on the Czech market) certified competition known as “Package of the Year”. Visitors could see all the exhibits as well because they were presented there. The partnership between the two entities continues at present as well.
Every year in autumn the SYBA Packaging Institute organises the international conference known as “Pack Summit”, which is followed by the ceremonial package Gala Evening with the handover of the Package of the Year award. ABF was a partner of both these events which were held this year on 4 October on the premises of the Academy of Sciences, in the conference hall of the Institute of Molecular Genetics in Prague.
Packsumit Dealt with the Topics Current (Not Only) for the World of Packaging
The international congress was organised in such a way that it could deal with virtually all current topics and challenges which the world of packaging as well as polygraphy is facing now or is going to face in the near future. From the viewpoint of actual packages, the congress was focused especially on foods and transport type of packing. Contributions focused on associated legislative, environmental as well as production-technological issues were not missing either. Excursions to the world of new types of packages (especially active and intelligent packing, biodegradable packaging materials etc.) or blockchain use possibilities (mainly bitcoin) are included as well. As far as marketing lectures are concerned, the mapping of various forms of approaches and behaviours of consumers from X, Y and Z generations is certainly worth noting.
Package of the Year – Travel from the Exhibition Centre to the Academy of Sciences
The expected Gala Evening was characterised not only by announcement of winners of the Package of the Year Awards in all the categories, including announcement of the main prizes, i.e. bronze, silver and gold medals of the Chairperson of the Jury or the Sympathy Award, but also by a large number of meetings or events. One of them was also the great packaging quiz. Successful winning packages which the visitors to the REKLAMA POLYGRAF OBALY Trade Fairs could see already in May this year at the Prague Exhibition Centre can be viewed on the web site of the event organiser, i.e. the SYBA Packaging Institute.
REKLAMA POLYGRAF, one of the best known Czech trade fairs, in connection with the OBALY (PACKAGING) Trade Fair, celebrated already 25 years from its foundation in May this year. It was evaluated by both exhibitors and visitor as extremely successful. It was possible to see attractive expositions, interesting accompanying programmes, workshops (including popular car wrapping) or competitions. A matter of interest consisted of a range of premieres not only on the Czech marker, but even on the European stage.
This year’s edition was attended by 228 exhibitors from 10 countries of the world. In comparison to the previous edition in 2017, the trade fair registered an increase in the gross area sold (12,480 m2), as well as in terms of the number of visitors (8,852 visitors).
The high potential of interconnection of the Print&Packaging sectors attracts both exhibitors and visitors
An interesting shift which has, however, been known for several last years, is a greater rate of perception of interconnection of printing (especially in this year’s edition this trend concerns mainly digital technologies) with the world of packages. Interesting solutions, not only for “pure” polygraphy, but in particular for packaging experts, were offered virtually in all halls of the mutually interconnected trade fairs. Some leading producers of digital technologies or suppliers of materials not only changed their place if compared to previous editions, but they often extended their exhibition areas in a significant way as well, so that they can better demonstrate their sophisticated technologies. Among the largest and at the same time frequently visited expositions, very popular with visitors, it is necessary to mention presentation of well-known brands, such as Konica Minolta, Ricoh, Spandex, Xerox, DataLine Technology (representing especially HP Indigo in the Czech Republic) or Nanotec.
A number of premieres especially from the field of digital print applications
It was for the first time in the Czech Republic when Canon presented its large-format roll-to-roll printer OCÉ Coloredo 1640, whose patented ink type Canon UV gel features virtually immediate adhesion to the print substrate surface. Also the unique HP Indigo 12000 (exposition of DataLine Technology) machine had its Czech premiere. The break-through digital high-end printing technology “Xerox Iridesse Production Press” was presented for the first time in Europe just at the Prague Exhibition Centre.
Naturally, it was possible to see a lot of news from the world of advertising print applications as well. Many innovations of this type were presented by Ricoh in the form of direct prints of textiles.
Interesting accompanying programmes
The accompanying programmes were not missing at the exhibition centre either. The competition known as Calendar 2018, where altogether 91 registered calendars were assessed, was traditionally held there as well. Ceremonial handover of al prizes of the 15th edition of the competition for the best signmaking implementation for the Czech and Slovak markets, known as “Rainbow Beam” took place at the PVA EXPO Prague in the Congress Hall. Another interesting event was the expert discussion meeting known as “one Hundred Years of Advertising (1918 – 2018)”.
Also this year the OBALY (PACKAGING) Trade Fair was organised under the expert auspices of the SYBA Packaging Institute, which acted there at the same time also as a sponsor of a number of events and programmes, including the conference entitled “Packaging Design Specialities”. An innovation which the Packaging Institute “brought” to the Exhibition Centre was presentation and evaluation of exhibits of the prestigious certified national competition known as “Package of the Year” award.
The preparations for the next edition of the REKLAMA POLYGRAF PACKAGING International Trade Fair are just starting. Take advantage of early bird rates which are valid until 31 October 2018. The application form can be found in the section For exhibitors or here.
Company ABF, a.s. dissociates itself from the practices of companies International Fair Trade, Expo Guide, MULPOR Company S.A., FAIR Guide, Construct Data, which offer the publication of company data in the internet catalog of trade fairs and exhibitors.
Although the offer for the publication of the data in the catalog is presented as free of charge, after completing and submitting the data, the client will receive an invoice for the payment of almost EUR 1200 per year.
Furthermore, ABF, a.s. declares that it has never granted the mentioned companies permission to use or promote the protected names or logos of trade fairs organized by ABF, a. s. and to address individual exhibitors on behalf of the organizer of the fair.
The largest meeting of professionals from the field of advertising and printing services, marketing, media and packaging in Central Europe took place from 29 to 31 May 2018 at the PVA EXPO PRAGUE Exhibition Centre in Letňany. This year’s edition was very rich again, and popular competitions, exhibition events, lectures or workshops organised directly at the expositions of individual exhibitors were not missing either.
This year the trade fair celebrated its 25th anniversary and prepared attractive expositions for visitors with a lot of innovations. The visitors whose number was 8,852 this year found their favourites there without any doubt - the trade fair event offered presentations of 228 firms from 10 countries on a gross exhibition area of 12,480 square metres.
Innovations of digital printing and refinement were presented at the trade fair
In the Hall no. 4, DATALINE TECHNOLOGY, a.s. presented the unique printing machine “HP Indigo 12000” for the first time in the Czech Republic (there are five of these machines in the Czech Republic and Slovakia at present). Presentations with demonstrations of digital print and the use of this machine for advertising agencies and designers took place at the exhibition at the stand of the firm for the entire term of the trade fair.
Bitcon presented to the trade fair visitors a representative of the new Versa UV – S Series, a unique belt printer with a sliding belt for a universal solution of the UV printing process, which offers a possibility of printing on objects as high as 200 mm with a weight of 100kg/m2. The visitors could find also an offer of UV technologies of the Roland brand at the stand, with an entire range of UV printers, from desktop printers of the LEF series for printing on advertising objects or industrial parts and prototypes to a hybrid printer for printing on roll as well as board materials of the LEJ-640 type.
A trendy matter in the field of digital printing is to offer an added value not only in the form of high-quality prints, but also in the area of subsequent finishing and refinement. Konica Minolta presented its offer at the trade fair just by means of various demonstrations of applications of digital 3D refinement of printed matters by using the MGI JetVarnish technology, through applications of UV varnish and metallic foils. Besides a better visual impression, this technology adds also a touch dimension to printing applications.
It was possible to see unprecedented possibilities of digital printing and unbelievable, inspiring applications by using the Océ elevated printing technology at the exposition of Canon. The trade fair visitors were the first people in the Czech Republic that got familiar with the large-format roll-to-roll printer OCÉ COLOREDO 1640 with a width of 64 inches, which uses the new UV gel printing technology. The Canon UV gel ink is typical of its immediate “adhesion” to the surface.
XEROX presented news as well. One of its innovations was the breakthrough digital high-end printing technology which was there even for the first time in Europe. Besides the actual technology, the visitors could see also its further possibilities useable in the field of refinement or finishing processes. This included also demonstrations of production of digitally printed packages, including finishing with the help of hot sleeking and die cutting by using the KAMA machine.
Presentations of other exhibitors were attractive too…
New trends were brought by some exhibitors directly from FESPA and were presented by them to visitors in Prague at the Letňany Exhibition Centre. Such companies as RICOH, Spandex or Slovakia-based Nanotec welcomed their customers with large expositions.
In the polygraph section, visitors could see expositions of such firms as Canon, HSW Signall, Comimpex, Papyrus, Bitcon, Tepede, Profisign, Electron, COMAC, OKI and other well-known companies. Some firms changed, in comparison to previous years, their places as well as exposition areas which were often markedly larger.
One of the largest expositions was presented by Spandex, whose exhibition area of 320 m2 reached across the entire width of the Hall no. 4. Spandex represents world brands and offers a wide range of materials for signmaking and digital printing. The company has been very successful in the textile segment already for the second year, which means that every year it extends its offer of textile materials, and this year the trade fair visitors could see, with their own eyes, really interesting materials and applications. A special bonus was an arranger with printed samples and a lecture specially focused on textile materials and applications held every day. The company also extends its own brand ImagePerfect™ and this year it would like to focus more on the board materials. The large offer of this company includes foils of virtually all types, whether the matter concerns cast, rolled or special foils.
A part of the stand of the 3M Company was the original delivery with 3M products and demonstrative presentations of applications from a certified application engineer.
Ricoh having its stand at the beginning of the Hall no. 4 prepared various news in the form of a technology used for direct printing on textile products known as DTG, communication and imaging technologies, including cloud solutions, and presented innovations and available improvements for production printing machines in its range. A new printing technology marked as Pro C7200SX was presented in the production segment at the stand. In the DTG – direct to garment - segment, Ricoh presented technologies with direct printing on textile products, Ri 3000 and Ri 6000 printing equipment.
The 4ISP company prepared a special innovation for the trade fair - it is applied to fabrics and consists of the Relicut marking laser, which is able to cut the textile before sewing to the right cutting format in a few seconds and then recurrently according to the drawing entered in the machine. In addition to the cutting of fabrics and marking of images and ornaments it is possible to use the new type of the laser also for other decoration purposes. For example, some firms use the marking CO2 laser for creation of an effect of washed-out and ironed jeans. The CO2 laser is able to create the same effect in a few tens of seconds, cleanly and in an environment-friendly manner without using any additives or chemicals and absolutely without any waste.
A view of the world of advertising
The world of advertising is naturally associated with the REKLAMA POLYGRAF Trade Fair. Besides the advertising textiles and stationery, it is also USB units or flash disks that are popular useful advertising objects. A specialist in IT gifts of all types is ZPROGOteam. Advertising, promotional as well as festive types of high-quality chocolates were not missing at the stand of the well-known supplier, the company “Čokoládovny Fikar, s.r.o.”.
The firms offering advertising textile products organised their presentations in a grand style this year, of which the trade fair visitors could make sure at expositions of such firms as Adler, T-SHIRTS 4U, Sportica, Cotton Classics, Taurus Textil, Alex Fox, Kapatex, Alpitrex and others. The Austria-based company Falk&Ross presented several collections of various brands, of which e.g. the SG brand offered a hot innovation - printable canvas shoes SG Footprints. It does not matter whether you decide for digital printing, transfer printing or embroidery – SG Footprints are created by your fantasy, and therefore they are unique. It was possible to see advertising textile exhibits of a premium quality also at the stand of Silic Média, where visitors could choose from a wide range of products – from classical clothing to work clothes, overalls, business textile and functional sports clothing.
Embroidery machines were traditionally presented at the trade fair by expositions of such firms as Nedbal Trading, Šicí technika Brother, Tama Bohemia or Stick. Visitors could find laser etching, cutting or CNC machines for example at such stands as Uhal Trade, 4isp, HaWe systems or Pilart.
Also this year it was possible to see at the trade fair interesting presentations of companies representing the nomenclature of advertising and gift objects, such as Brand Gifts, Náramky 24, Chocolissimo, Grapp, Repre and companies from the digital signage sector (Rex).
Interconnection of the REKLAMA POLYGRAF and OBALY (PACKAGING) Trade Fairs
Besides manufacturers of packaging systems, the exhibition area offered also various presentations of suppliers of materials, including such companies as Antalis or Papyrus.
The OTK Group is one of the largest manufacturers of labels on our market. In addition to various types of labels, the trade fair visitors could see also special or flexible packages, including Smart Pack.
The attractiveness of packages connected with the use of paper and cardboard materials with surface finishing using special foils (silver, gold, holograph) was demonstrated at the trade fair by Achilles CZ s.r.o. Specialities of the printing art were presented by Ottova tiskárna, which has been building upon quality of polygraph and printing staff for a long time. Apart from the wide range of printing applications, the company manufactures also tailor-made gift bags, which were made according to customer wishes at the company’s stand in the view of visitors on a tailor-made basis.
The professional partner of the OBALY (PACKAGING) Trade Fair was the Czech Packaging Institute SYBA this year as well, which was also the sponsor of a number of accompanying events and programmes. The established prestigious certified nation-wide competition known as “Package of the Year” was newly presented as a simultaneous event with the trade fair.
Car wrapping is coming back
At this year’s trade fair it was again possible to see car wrapping, which is still popular and demanded. All-day presentations of a professional car wrapper were prepared for those who like this technology, with possibilities of individual consultations, and those interested could even enjoy their own testing of materials.
Accompanying programme of the trade fair
An all-day-long specialised accompanying programme took place for all the time of the trade fair at individual expositions of large exhibitors. A professional discussion meeting entitled “One Hundred Years of Advertising (1918-2018)” was prepared for pre-registered participants on the second day of the trade fair. Like every year, the results of the competitions “Calendar 2018” and “Rainbow Beam 2017” were announced within the framework of the trade fair. Altogether 91 registered works were evaluated in the Calendar 2018 competition. The winner in the desk calendar category was “Typographicus 2018” which was registered by Formall CWS s.r.o. The prize of the public was awarded to the calendar entitled “I Love Prague 2018” registered by the company “Miluju Prahu, s r.o.”. The GRAND PRIX award was won by the National Theatre Ballet for the calendar entitled “National Theatre Ballet 2018”. The Expert Jury assessed this calendar as the best one of all registered calendars, thanks to the collection of black-and-white authentic photographs illustrating the background of the artistic world, because of its simplicity, high quality of the black-and-white photographs and polygraph processing.
Altogether 57 works were registered in the 15th edition of the competition for the best signmaking realisation of 2017 for the Czech and Slovak markets, known as the Rainbow Beam. The ceremonial handover of all prizes took place on the second day of the trade fair.
The already 6th edition of the trade fair for event services known as Event Day was held simultaneously on 30 May 2018 in the Hall no. 2 with participation of 59 exhibiting firms this year.
Cutting the textile for the right cut before sewing
The Marking Laser of a new generation which is to be presented by 4isp at the trade fair is able to cut the textile to the right cut within a few seconds and repeatedly according to the drawing specified. Unlike the classical cutting technologies, there are no problems with a blunt tool and related differences in the quality of the cut during the time. Thanks to elimination of the exchange or sharpening of cutting tools it is possible to markedly shorten servicing intervals or outages of the machine.
Laser use in the textile industry
Another very frequent use of lasers in the textile industry is based on the marking on textiles. Thanks to the heating of just the uppermost layer of the textile it is possible to use the laser technology for the burning of any picture on textiles or another organic material. The marking with a laser is very fast and can be used to almost all types of textiles. For most materials (including the wood) you yourself decide whether you want to have visible burn-off or not in the resulting graphics.
Do you know that CO2 laser is used to create the effect of washed-out and ironed jeans?
Besides the cutting of textiles and marking of images and ornaments it is possible to use the new type of lasers for other decoration purposes as well. For example, some firms use the marking CO2 laser to create an effect of washed-out and ironed jeans. This makes it possible to eliminate the chemical or mechanical process for creating the washing-out effect consisting of several stages. CO2 laser is able to create the same effect in a few tens of seconds, cleanly and in an environment-friendly way without using any additional substances or chemicals and fully free of any waste. The only sources which are necessary is a common power supply socket and skilled machine operators having the final quality and appearance of the product in their hands.
Eurazio center – the largest laser and CNC presentation and sales centre in Europe
4isp offers CO2 marking lasers “Relicut” intended for the textile industry. It is always good to test lasers with “your” materials and applications. The fact is that there are many types of lasers on the market and for the right choice it is useful to understand the details and differences for particular production. For this reason it is very important to test materials and machines still before their purchase, which is the most important step for both the customer and seller. Everybody is interested in making the right choice. And just for this reason 4isp will open the Eurazio center – the largest laser and CNC presentation and sales centre – already this summer. It will be the place where you can try your materials and applications on multiple machines. You can compare the time, consumptions of assistance gases, quality of cutting or marking, machine maintenance costs, comfort or limitations of the operators’ work etc., which helps you to make a better decision. Already from 1 August 2018 the sellers and technicians will be fully at your disposal in the newly opened Eurazio center in Modletice, near Prague. And the subsequent very important two hours spent in the showroom at the machines can help you with your decisions.
The jubilee edition of the REKLAMA POLYGRAF Trade Fair is quickly approaching, and leading world players who are represented in our market will not be missing at the PVA EXPO Prague Letňany Exhibition Centre in any case. Some of them even, already at least partially, start to reveal the news which they intend to present at the Exhibition Centre. What can one look forward to in the area of digital printing from such companies as Canon or Xerox?
New OCÉ COLORADO will have its first run in Letňany
Canon will present OCÉ COLORADO 1640 for the first time in the Czech Republic at all. The large-format roll-to-roll printer with a width of 64 inches uses the new printing technology known as UV gel. The Canon UV gel ink features immediate “adhesion” to the surface. The result is given by the controlled and highly precise placement of the print drop with its minimum enlargement. Thanks to minimisation of the ink dispersion into the surroundings, as well as limitation of its confluence on the medium it is possible to print out the required ink volume in each passage, which significantly accelerates the production process. The print outputs are thus characterised by a rich and intensive image also at high speeds. The outputs created with the help of the UV gel technology are immediately dry thanks to the independent state-of-the-art system of the low-temperature LED UV process. Océ Colorado 1640 is an ideal printer for production of materials intended for indoor as well as outdoor use, including folders, banners, outdoor signage, sales promotion materials, billboards, window graphics, labels and bespoke wallpapers.
Breakthrough technologies will be presented by Xerox
Also XEROX will present interesting news at the Prague Exhibition Centre and one of these innovations will have its first run there not only at a national level but also from the European point of view. It will be the breakthrough digital high-end print technology by Xerox. Apart from the actual technology, it will be possible to get familiar also with other of its possibilities useable in the area of refinement or final processing. The presentation will include also demonstrations of production of digitally printed packages, including finishing with the help of hot stamping and cutting out on the KAMA machine. Besides the above mentioned news, the Xerox company’s representatives will demonstrate also the well-proven machines of the Xerox Versant, Xerox C60/70 series and a software tool for automation of the FreeFlow Core pre-print preparation. And it will be possible to take part also in a discussion concerning new trends in the field of digital printing which include maximum simplification and effectiveness of the print production and at the same time an offer of other print benefits, especially in the field of finishing and refinement.
Many exhibitors presenting digital machines focus on customers from the polygraphy sector as well as on packaging specialists, and especially due to them it is possible to find large-format machines among the innovations presented. A trendy strategy in the field of digital printing is to offer an added value not only in the field of high-quality printing but also the subsequent finishing and refinement. In the case of modern digital printing it is possible to see also the possibilities of digital sleeking, structural varnishing or implementation of metallic effects.
DataLine and HP Indigo
The first digital printing machines of the B2 format were presented already at Drupa 2012 and enjoyed an enormous interest. The development of large-format digital machines has further continued since that time. The Dataline Technology company will present the unique printing machine “HP Indigo 12000” in the Czech Republic for the first time. One of large benefits of this technology is the possibility of implementation of jobs at larger volumes at a digital machine of the B2 format. Another advantage of the B2 format is naturally the printing of the jobs which cannot be suitably implemented on the A3+ machine in terms of formats. This may typically concern printed matters of the A4 format in a landscape form, book wrappers, folders with turnovers and other products. Another possibility is the printing of boxes which could be implemented on smaller machines in a very limited way only, and printing of bags which could not be implemented at all. The printing of posters is a matter-of-course.
Konica Minolta and added value of printing
Besides its current range of digital printing machines of the AccurioPress series, the well-known digital technology market player, Konica Minolta, will present at the Exhibition Centre also the application aimed at extended reality and known as KM Vision, Calso printing calculations or examples of the industrial use of inkjet printing heads “Konica Minolta”. Various possibilities of advanced refinement and finishing will not be missing either. From this product range the company will present there various possibilities of digital 3D finishing of prints by using the MGI JetVarnish technology, with applications of UV varnish and metallic foils. A benefit is easy and fast application of partial pressure. Basically it is sufficient to specify the places which need emphasising or application of the 3D effect and the JETVARNISH 3DS machine will apply partial pressure with the help of Konica Minolta inkjet heads. This means that the entire process takes place without any complicated preparation and thanks to the UV technology the output is immediately cured and prepared for further processing. Thanks to the fact that digital printing (unlike conventional prints) facilitates personalisation of prints without any additional cost increase, every printout may have its unique design.
The REKLAMA POLYGRAF Trade Fair is naturally connected with the advertising world. Besides advertising textiles and office supplies, also USB or flash disks belong among popular useful office objects. Flash disks provide their users not only with practical benefits in the form of their use, but they refer to their donor also through the logo used. The print can be implemented in various ways, at present most frequently in a digital way, by way of pad printing (tampography) or screen process printing. And if you want a gift in the form of a flash disk to be still more expressive, it is possible to add another promotional accent through an untraditional shape.
IT gift fulfils an advertising function on a long-term basis
It is a well-known fact that a disk need not be, by far, the only “computer” gift which fulfils a promotional function. The ZPROGOteam company is a specialist for IT gifts of all types. The offer of this supplier includes, apart from flash disks, also power banks, selfie bars, etc. The relative innovations in the product range include also a video booklet representing an absolutely unique connection of the image, sound and emotions. The LCD display is embedded in luxurious covers which are printed in the company’s own design. The high-quality sound is distributed from the loudspeaker which is embedded in the cover system. As soon as the covers are opened, the video presentation starts in an automatic way. You can use the video booklet for the VIP presentation of the firm, exhibitions, service projects, new products, PR, anniversaries, original thanks, training or as an invitation card.
Would you prefer an advertising tray, cup or magnetic card? Or whatever else …..?
Even though the today’s period of tablets and laptops makes it possible to control the IT means in a touch manner, many users prefer a mouse during their work with PC. Interesting advertising pads under your mouse are supplied by NOEX Sp. z o.o. S.K. This company is, by the way, a specialist focused on advertising pads of all kinds. With its product range it can serve also for inspiration; and you will see that for advertising purposes it is possible to use, for example, also coin systems, trays or gadgets of various types. Among important suppliers of a number of advertising objects it is necessary to mention also the badge 4U company which is not to be missing at the Letňany Exhibition Centre in May either. This means that visitors can get themselves familiar, in Hall 3, with a really wide product range in the form of openers, car fragrances, magnetic cards, self-adhesives, hangers etc., which can be purposefully used again for promotion of the firm in the form of B2B gifts. Also the K-Square s. r. o. company has a wide offer of articles. The highly demanded service includes also production of corporate cups where really everybody can choose from the wide offer of shapes and designs.
An advertising sweet point at the end
And to the very end – an advertising article need not be necessarily a thing with a long lifetime. Very popular giveaways are also advertising types of candies, mainly chocolates. And chocolates will not be missing at this year’s trade fair either. Advertising, promotional as well as festive types of high-quality chocolates will not be missing at the stand of the well-known supplier, the Čokoládovny Fikar, s.r.o. company, which is a traditional manufacturer of hollow figures and other special advertising chocolate products.
Suppliers of materials will present their offers on the exhibition area at the REKLAMA POLYGRAF Trade Fair as well. No matter whether main attention is paid to packaging, POS or a particular type of advertising announcement of area or spatial nature, all these tools depend not only on the quality of print or production, but the resulting perception is given quite often just by the selection of high-quality materials.
Solution for standard manufacturers as well as creative designers
Printing, packaging, office as well as technical materials are offered by a leading European supplier having its representation on the Czech market as well, namely Papyrus.
Apart from standard series of paper, smooth as well as corrugated cardboards, this company supplies many special applications too. They include also the Gmund Wood materials offered now on an exclusive basis within the Papyrus Specials collection. Gmund Wood is available in two surfaces - Solid and Veneer. Solid follows up to the former Savanna collection and reminds high-quality solid wood. Original wood relief stamping is visible on the surface. Unlike this, Solid reminds veneer through its structure. The slightly bright finish increases this impression and provides paper with additional protection.
Quality for signmaking from Spandex
Spandex represents world famous brands and offers a wide range of materials for signmaking and digital print. The rich offer of the company includes also various foils, virtually of all types, whether they are cast, rolled or special foils. Customers’ demand is highly concentrated on cast foils, and although they represent a more expensive variant they can outweigh this “disadvantage” several times, especially at applying stickers to corporate vehicles, thanks to their properties. These foils are an optimum solution for really extreme situations in the exterior, and therefore they are appreciated on a long-term basis mainly by car rental companies focused on cars with stickers. Cast foils are very stable; they almost do not shrink at all. They are basically thinner and softer, and for this reason they are easier to process (cutting, peeling off and application). Cast foils are at the same time suitable also for irregular subbase, for example on rivets or textures.
POPAI is an international non-profit organisation, whose mission is marketing support in the point of sale and its representation in the form of POPAI Central Europe, which is a Central-European branch of the world association, and will be present, like usual, at the Exhibition Centre in Letňany too. POPAI CE organises the POPAI AWARDS competition for the best advertising means in the field of in-store communication. On the occasion of this event it is of course possible to present not only displays of the cardboard, but also of a number of other materials, often also in demanding material combinations. For example, 109 implementations in 20 competition categories were presented last year within the framework of the competition exposition of POPAI Awards. The absolute award was the Pallet presentation of Jägermeister from the Dago company, which is also a well-known manufacturer of displays and POS. This work was also awarded the creativity award, i.e. the prize for the best material and technical innovation and was appreciated in the category of alcoholic beverages.
It is mainly suppliers of digital machines that are to be plentifully represented within the framework of the two trade fairs at the Exhibition Centre in May. Besides the polygraph production, leading manufacturers active in the field of digital print focus their activities on producers of packages more and more often. Visitors coming to the REKLAMA POLYGRAF Trade Fair will be able to look forward again to expositions of the most important players on the Czech market – such companies as Xerox, Spandex, Dataline, Ricoh or Slovakia-based Nanotec will welcome their customers with their extensive expositions.
Moreover, such firms as Canon, HSW Signall, Comimpex, Papyrus, Bitcon, Tepede, Profisign, Electron, COMAC, OKI and other well-known companies will present their products and services in the polygraph section. Some firms have changed, in comparison to previous years, their places as well as exhibition areas which are to be markedly larger quite often. One of the largest expositions will be presented by Spandex, whose exhibition area with a size of 320 m2 reaches across the entire width of the Hall no. 4. New trends will be brought by some exhibitors directly from FESPA and these exhibitors will present them to visitors in Prague.
Large space will be dedicated to advertising textiles in the Hall no. 3, like in previous years, and among the exhibitors of this segment it will be possible to see expositions of Cotton Classics, Kapatex, Alex Fox, Falk&Ross, Adler or Sportica. Embroidering machines will be (already traditionally) presented at the trade fair at expositions of Nedbal Trading, Šicí technika Brother, Tama Bohemia or Stick. The visitors will find gravure, cutting or CNC machines e.g. at the stands of Uhal Trade, 4isp, HaWe systems or Pilart.
Various companies representing nomenclature of advertising and gift articles and companies from the sector of digital signage will be present at the trade fair this year as well, of course.
And last but not least, a lot of news will be shown by new firms from abroad.
The exhibitors dealing with production and supplies of digital printing equipment (especially printing plotters) have been represented at the REKLAMA POLYGRAF Trade Fair for a number of years, and the same will held for the edition of 2018 as well. Modern producers of digital machines try to develop technologies in such a manner that they can correspond to the widest possible range of materials, while providing excellent quality as a special bonus. And yet there is a significant development step which is surely to be registered by both exhibitors and visitors. Whilst until recently digital printing was focused mainly on the area of pure polygraphy, advertising or signmaking, at present the development is concentrated on packages. This means that machines of larger formats are offered for materials featuring higher basis weights so that they can be useable in the world of packaging as much as possible. Thanks to the developed automation it is possible to print many more orders at lower printing circulations already now. Not speaking about the possibilities of personalisation which belongs among main tools for addressing individual customers.
At the Exhibition Centre it will be possible to get familiar with products and services of DATALINE TECHNOLOGY, a.s., representing a leading company in the field of digital print - HP Indigo, this year as well. It is just these machines that started to be used some time ago by our leading manufacturers of labels for their first personalised labels. At present it is possible to meet HP machines also in the field of production of personalised packages more and more often. Besides the high quality of the HP print it offers also top-quality application SW for preparation of personalised data. At present the HP Mosaic application seems to be an absolute hit. With the help of this function, the designer is able to generate from one graphic design virtually an infinite number of different variants. This application is used during the data preparation not only by smaller producers, but also by such giants as Coca Cola or Heineken.
XEROX to increase colour gamut application possibilities!
Another leading manufacturer of digital printers is also the XEROX company, whose flagship is Xerox iGen 5. A hot innovation placed in our market is for this machine at present an attractive white colour which completes the orange, blue and green complementary direct colours presented already earlier and the clear toner.
An advantage of the new toner is its whiteness and high density achieved during the printing process, and therefore printing of a single layer is sufficient for most printing applications. In the case of special effects it is possible to automatically print two layers or to add another layer on a manual basis if required. Xerox obtained the “MUST SEE ‘EMS” award for 2017 in the digital printing category for its white toner.
The jubilee 25th edition of the International trade fair REKLAMA POLYGRAF, which is a unique platform for the sharing of news, will be held from 29 May to 31 May 2018. Modern and attractive expositions of Czech and foreign firms, manufacturers and suppliers from the field of advertising and communication will be offered by the PVA EXPO PRAGUE Exhibition Centre under one roof.
Simultaneously with the jubilee 25th edition of the REKLAMA POLYGRAF Trade Fair also the 2nd edition of the OBALY (PACKAGING) 2018 Trade Fair focused on packaging innovations will be held. The merger of both the trade fairs has proven to be a very successful concept. During the last year’s edition, the interconnection of the two trade fairs presented 294 firms, 59 of which being from foreign countries (namely from 11 states) within the framework of the two trade fair events held on the area of 11,500 m2. The organisers suppose, already now according to the number of indicators and feedbacks provided from the exhibitors as well as visitors, a similar rate of success at the PVA EXPO PRAGUE Letňany Exhibition Centre in 2018.
The Trade Fair was changing the place as well as the structure of exhibitors in the course of years
From its modest beginnings in the relatively compressed area of the Hibernian House (Dům u Hybernů) and the Industrial Palace at the Holešovice Exhibition Centre to the crisis period, the trade fair has grown and developed into the modern exhibition halls of the Prague Letňany Exhibition Centre.
Together with the change of place of its organisation, also the structure of the exhibitors has developed through the time. During the last years’ event it is possible to observe a drop in the field of gift objects – formerly large-volume orders of such a type as lighters, pencils, umbrellas or flash disks – feature a large drop while original and personalised gifts in smaller volumes are sought for. The sector is affected very much by fashion waves, which concerns in particular the area of VIP gifts. Like last year, the exhibition will offer a large number of presentations of various firms offering advertising textile materials where the primary role is played by the selection of materials and high resistance of textiles. Traditional exhibitors are always the firms offering printing activities and embroidery patterns or advertising chocolates.
The trade fair for advertising services will offer, like in previous years, large space for the meeting of personalities from the sector, but it will present also the latest trends, manufacturing procedures and modern solutions of the advertising communication.
Like in previous years, the trade fair will be attended not only by a large number of Czech and Slovak firms, but also by many foreign exhibitors from Poland, Germany, Italy or Bulgaria whose number increases every year – there are already registered 36 firms from abroad.
And what will the composition of exhibitors at the 24th edition of the trade fair be like? The visitors coming to the REKLAMA POLYGRAF Trade Fair can look forward to expositions of major players on the Czech market – large expositions will be offered to their customers by such companies as Xerox, Spandex or Slovakia-based Nanotec. Besides them, visitors will find, in the polygraph section, such firms as Canon, HP, HSW Signall, Comimpex, Ricoh, FujiFilm, Epson, DataLine Technology, Papyrus, Bitcon, Profisign, Electron, COMAC, OKI and other important companies to which they are accustomed.
Advertising textile articles will have more space in Hall no. 3, and among the exhibitors active in this segment it will be possible to see expositions of Cotton Classics, Kapatex, Alex Fox, Falk & Ross, Adoco, Hudy, Sportica, Andrea Design or Industrial Wear. Embroidering machines will be traditionally presented at the trade fair at expositions of Nedbal Trading, Šicí technika Brother or the newly registered Tama Bohemia or Stick. Visitors will be able to find laser etching, cutting or CNC machines at stands of Uhal Trade, 4isp, HaWe systems or Pilart. Also this year it is worth mentioning that the trade fair will be attended by various firms offering exhibitions systems and modules, such as Madness Advertising, Ultima Displays or DIS Media. Of course, also this year the trade fair will welcome various companies representing the nomenclature of advertising and gift objects, including e.g. Reda, Studio 55, Colop and companies representing the digital signage sector.
A comprehensive presentation of the latest trends in advertising communication and use of printing technologies will be held again in one place, in order to create a unique platform for the sharing of news. And the PVA EXPO is just the exhibition centre presenting the traditional REKLAMA POLYGRAF Trade Fair, which has acquired, for 23 years of its tradition, a very prestigious position of a leading event in its sector.
The exhibition presents business opportunities for potential exhibitors – they should, however, not hesitate too long, because already now the trade fair held on an area of almost 8,000 m2 registers a thirty-per-cent growth compared to the last year’s data and every day the last remaining free capacities are demanded. This year’s edition will focus on the area of packaging - the OBALY/PACKAGING Trade Fair will be held in a simultaneous event with the REKLAMA POLYGRAF Trade Fair.
REKLAMA POLYGRAF 2017 will be characterised with its comprehensive range and participation of exhibitors comparable to 2015. This time the presentations of the exhibitors will be situated in the Halls 3, 4 and Hall 6, with the premises of which the trade fair has been extended.
Place: PVA EXPO PRAHA
The first closing deadline at preferential prices for the lease of the exhibition area October 31, 2018
The second closing deadline at preferential prices for the lease of the exhibition area December 31, 2018
APPLICATION FORM (Complete) - Separate Order of Exhibition Area and Services
COMPLETE EXPOSITION - Turnkey Trade Fair Participation
New technologies, products and final applications from the sectors of advertising, media, printing industry and packaging materials were the main topics of this year’s trade fair REKLAMA POLYGRAF. Its 22nd edition was held in the middle of May in the multifunction PVA EXPO PRAGUE Exhibition Center. Altogether 230 exhibitors (32 of this number being from abroad) presented their products and services on the area of 11,200 m2. The three-day event intended for professionals whose part was formed also of the first edition of the FOR 3D Trade Fair was visited by 8,278 professionals, and 1,623 visitors were from abroad according to the statistical data. The first day of the trade fair was enriched with the EVENT DAY, an overview of event marketing.
The REKLAMA POLYGRAF Trade Fair was divided, like every year, into two parts. The technological - industrial part of the trade fair which includes production of advertising and actual printing activities was placed in the Hall no. 4. All leading companies from the sector were represented at the trade fair, such as XEROX, EPSON, RICOH or FUJIFILM. In the Hall no. 3 it was possible to see presentation of general advertising – especially advertising giftware and various giveaways, visual communication and products of POP/POS. This year’s event included also the first edition of the FOR 3D Trade Fair presenting the dynamically developing sector of 3D printing technologies.
The accompanying program was also very interesting and included specialized lectures, conferences and workshops. The results of the competitions “Calendar of the Year”, “Rainbow Ray” and “The Star of 3D Advertising” were announced there.
The TOP EXPO awards for the most impressive expositions of the trade fair were handed over within the framework of the social evening party for exhibitors. The diplomas were granted to XEROX CZECH REPUBLIC s.r.o., Spandex SyndiCUT, s.r.o., COLOP CZ s.r.o. and STI Česko s.r.o.