Reklama Polygraf Reklama Polygraf
Event venue - LETŇANY
PVA EXPO PRAGUE
Contest
Kalendář 2018 Duhový paprsek

Insight into the advertising world


The REKLAMA POLYGRAF Trade Fair is naturally connected with the advertising world. Besides advertising textiles and office supplies, also USB or flash disks belong among   popular useful office objects. Flash disks provide their users not only with practical benefits in the form of their use, but they refer to their donor also through the logo used. The print can be implemented in various ways, at present most frequently in a digital way, by way of pad printing (tampography) or screen process printing. And if you want a gift in the form of a flash disk to be still more expressive, it is possible to add another promotional accent through an untraditional shape.

 

IT gift fulfils an advertising function on a long-term basis

It is a well-known fact that a disk need not be, by far, the only “computer” gift which fulfils a promotional function. The ZPROGOteam company is a specialist for IT gifts of all types. The offer of this supplier includes, apart from flash disks, also power banks, selfie bars, etc. The relative innovations in the product range include also a video booklet representing an absolutely unique connection of the image, sound and emotions. The LCD display is embedded in luxurious covers which are printed in the company’s own design. The high-quality sound is distributed from the loudspeaker which is embedded in the cover system. As soon as the covers are opened, the video presentation starts in an automatic way. You can use the video booklet for the VIP presentation of the firm, exhibitions, service projects, new products, PR, anniversaries, original thanks, training or as an invitation card.

 

Would you prefer an advertising tray, cup or magnetic card? Or whatever else …..?

Even though the today’s period of tablets and laptops makes it possible to control the IT means in a touch manner, many users prefer a mouse during their work with PC. Interesting advertising pads under your mouse are supplied by NOEX Sp. z o.o. S.K.  This company is, by the way, a specialist focused on advertising pads of all kinds. With its product range it can serve also for inspiration; and you will see that for advertising purposes it is possible to use, for example, also coin systems, trays or gadgets of various types. Among important suppliers of a number of advertising objects it is necessary to mention also the badge 4U company which is not to be missing at the Letňany Exhibition Centre in May either. This means that visitors can get themselves familiar, in Hall 3, with a really wide product range in the form of openers, car fragrances, magnetic cards, self-adhesives, hangers etc., which can be purposefully used again for promotion of the firm in the form of B2B gifts. Also the K-Square s. r. o. company has a wide offer of articles. The highly demanded service includes also production of corporate cups where really everybody can choose from the wide offer of shapes and designs.

 

An advertising sweet point at the end

And to the very end – an advertising article need not be necessarily a thing with a long lifetime. Very popular giveaways are also advertising types of candies, mainly chocolates. And chocolates will not be missing at this year’s trade fair either. Advertising, promotional as well as festive types of high-quality chocolates will not be missing at the stand of the well-known supplier, the Čokoládovny Fikar, s.r.o. company, which is a traditional manufacturer of hollow figures and other special advertising chocolate products.

 



Selection of high-quality materials is important


Suppliers of materials will present their offers on the exhibition area at the REKLAMA POLYGRAF Trade Fair as well. No matter whether main attention is paid to packaging, POS or a particular type of advertising announcement of area or spatial nature, all these tools depend not only on the quality of print or production, but the resulting perception is given quite often just by the selection of high-quality materials.

 

 

Solution for standard manufacturers as well as creative designers

 

Printing, packaging, office as well as technical materials are offered by a leading European supplier having its representation on the Czech market as well, namely Papyrus.

Apart from standard series of paper, smooth as well as corrugated cardboards, this company supplies many special applications too. They include also the Gmund Wood materials offered now on an exclusive basis within the Papyrus Specials collection. Gmund Wood is available in two surfaces - Solid and Veneer. Solid follows up to the former Savanna collection and reminds high-quality solid wood. Original wood relief stamping is visible on the surface. Unlike this, Solid reminds veneer through its structure. The slightly bright finish increases this impression and provides paper with additional protection.

 

Quality for signmaking from Spandex

 

Spandex represents world famous brands and offers a wide range of materials for signmaking and digital print. The rich offer of the company includes also various foils, virtually of all types, whether they are cast, rolled or special foils. Customers’ demand is highly concentrated on cast foils, and although they represent a more expensive variant they can outweigh this “disadvantage” several times, especially at applying stickers to corporate vehicles, thanks to their properties. These foils are an optimum solution for really extreme situations in the exterior, and therefore they are appreciated on a long-term basis mainly by car rental companies focused on cars with stickers. Cast foils are very stable; they almost do not shrink at all. They are basically thinner and softer, and for this reason they are easier to process (cutting, peeling off and application). Cast foils are at the same time suitable also for irregular subbase, for example on rivets or textures.



POPAI to be present at the Exhibition Centre as well


POPAI is an international non-profit organisation, whose mission is marketing support in the point of sale and its representation in the form of POPAI Central Europe, which is a Central-European branch of the world association, and will be present, like usual, at the Exhibition Centre in Letňany too. POPAI CE organises the POPAI AWARDS competition for the best advertising means in the field of in-store communication. On the occasion of this event it is of course possible to present not only displays of the cardboard, but also of a number of other materials, often also in demanding material combinations. For example, 109 implementations in 20 competition categories were presented last year within the framework of the competition exposition of POPAI Awards. The absolute award was the Pallet presentation of Jägermeister from the Dago company, which is also a well-known manufacturer of displays and POS. This work was also awarded the creativity award, i.e. the prize for the best material and technical innovation and was appreciated in the category of alcoholic beverages.

 



What type of exhibitors can be expected by trade fair visitors this year?


It is mainly suppliers of digital machines that are to be plentifully represented within the framework of the two trade fairs at the Exhibition Centre in May. Besides the polygraph production, leading manufacturers active in the field of digital print focus their activities on producers of packages more and more often. Visitors coming to the REKLAMA POLYGRAF Trade Fair will be able to look forward again to expositions of the most important players on the Czech market – such companies as Xerox, Spandex, Dataline, Ricoh or Slovakia-based Nanotec will welcome their customers with their extensive expositions.

Moreover, such firms as Canon, HSW Signall, Comimpex, Papyrus, Bitcon, Tepede, Profisign, Electron, COMAC, OKI and other well-known companies will present their products and services in the polygraph section. Some firms have changed, in comparison to previous years, their places as well as exhibition areas which are to be markedly larger quite often. One of the largest expositions will be presented by Spandex, whose exhibition area with a size of 320 m2 reaches across the entire width of the Hall no. 4. New trends will be brought by some exhibitors directly from FESPA and these exhibitors will present them to visitors in Prague.

 

Large space will be dedicated to advertising textiles in the Hall no. 3, like in previous years, and among the exhibitors of this segment it will be possible to see expositions of Cotton Classics, Kapatex, Alex Fox, Falk&Ross, Adler or Sportica. Embroidering machines will be (already traditionally) presented at the trade fair at expositions of Nedbal Trading, Šicí technika Brother, Tama Bohemia or Stick. The visitors will find gravure, cutting or CNC machines e.g. at the stands of Uhal Trade, 4isp, HaWe systems or Pilart.

Various companies representing nomenclature of advertising and gift articles and companies from the sector of digital signage will be present at the trade fair this year as well, of course.

And last but not least, a lot of news will be shown by new firms from abroad.

 



Digital Print at the Exhibition Centre to Address Packaging Experts Too


The exhibitors dealing with production and supplies of digital printing equipment (especially printing plotters) have been represented at the REKLAMA POLYGRAF Trade Fair for a number of years, and the same will held for the edition of 2018 as well. Modern producers of digital machines try to develop technologies in such a manner that they can correspond to the widest possible range of materials, while providing excellent quality as a special bonus. And yet there is a significant development step which is surely to be registered by both exhibitors and visitors. Whilst until recently digital printing was focused mainly on the area of pure polygraphy, advertising or signmaking, at present the development is concentrated on packages. This means that machines of larger formats are offered for materials featuring higher basis weights so that they can be useable in the world of packaging as much as possible. Thanks to the developed automation it is possible to print many more orders at lower printing circulations already now. Not speaking about the possibilities of personalisation which belongs among main tools for addressing individual customers.

 

At the Exhibition Centre it will be possible to get familiar with products and services of DATALINE  TECHNOLOGY, a.s., representing a leading company in the field of digital print - HP Indigo, this year as well. It is just these machines that started to be used some time ago by our leading manufacturers of labels for their first personalised labels. At present it is possible to meet HP machines also in the field of production of personalised packages more and more often. Besides the high quality of the HP print it offers also top-quality application SW for preparation of personalised data. At present the HP Mosaic application seems to be an absolute hit. With the help of this function, the designer is able to generate from one graphic design virtually an infinite number of different variants. This application is used during the data preparation not only by smaller producers, but also by such giants as Coca Cola or Heineken.

 

XEROX to increase colour gamut application possibilities!

Another leading manufacturer of digital printers is also the XEROX company, whose flagship is Xerox iGen 5. A hot innovation placed in our market is for this machine at present an attractive white colour which completes the orange, blue and green complementary direct colours presented already earlier and the clear toner.

An advantage of the new toner is its whiteness and high density achieved during the printing process, and therefore printing of a single layer is sufficient for most printing applications. In the case of special effects it is possible to automatically print two layers or to add another layer on a manual basis if required. Xerox obtained the “MUST SEE ‘EMS” award for 2017 in the digital printing category for its white toner.

 



REKLAMA POLYGRAF to Celebrate a Quarter of a Century


The jubilee 25th edition of the International trade fair REKLAMA POLYGRAF, which is a unique platform for the sharing of news, will be held from 29 May to 31 May 2018. Modern and attractive expositions of Czech and foreign firms, manufacturers and suppliers from the field of advertising and communication will be offered by the PVA EXPO PRAGUE Exhibition Centre under one roof.

Simultaneously with the jubilee 25th edition of the REKLAMA POLYGRAF Trade Fair also the 2nd edition of the OBALY (PACKAGING) 2018 Trade Fair focused on packaging innovations will be held. The merger of both the trade fairs has proven to be a very successful concept. During the last year’s edition, the interconnection of the two trade fairs presented 294 firms, 59 of which being from foreign countries (namely from 11 states) within the framework of the two trade fair events held on the area of 11,500 m2. The organisers suppose, already now according to the number of indicators and feedbacks provided from the exhibitors as well as visitors, a similar rate of success at the PVA EXPO PRAGUE Letňany Exhibition Centre in 2018.

The Trade Fair was changing the place as well as the structure of exhibitors in the course of years

From its modest beginnings in the relatively compressed area of the Hibernian House (Dům u Hybernů) and the Industrial Palace at the Holešovice Exhibition Centre to the crisis period, the trade fair has grown and developed into the modern exhibition halls of the Prague Letňany Exhibition Centre.

Together with the change of place of its organisation, also the structure of the exhibitors has developed through the time. During the last years’ event it is possible to observe a drop in the field of gift objects – formerly large-volume orders of such a type as lighters, pencils, umbrellas or flash disks – feature a large drop while original and personalised gifts in smaller volumes are sought for. The sector is affected very much by fashion waves, which concerns in particular the area of VIP gifts. Like last year, the exhibition will offer a large number of presentations of various firms offering advertising textile materials where the primary role is played by the selection of materials and high resistance of textiles. Traditional exhibitors are always the firms offering printing activities and embroidery patterns or advertising chocolates.

The trade fair for advertising services will offer, like in previous years, large space for the meeting of personalities from the sector, but it will present also the latest trends, manufacturing procedures and modern solutions of the advertising communication.



JOIN THE EXHIBITION




EARLY BIRD RATES FOR REKLAMA POLYGRAF




Final report 2017




Industrial print in polygraphy or polygraphy in the industrial production?




Car wrapping popular again




Who will be this year’s exhibitors?


Like in previous years, the trade fair will be attended not only by a large number of Czech and Slovak firms, but also by many foreign exhibitors from Poland, Germany, Italy or Bulgaria whose number increases every year – there are already registered 36 firms from abroad.

 

 

And what will the composition of exhibitors at the 24th edition of the trade fair be like?  The visitors coming to the REKLAMA POLYGRAF Trade Fair can look forward to expositions of major players on the Czech market – large expositions will be offered to their customers by such companies as Xerox, Spandex or Slovakia-based Nanotec. Besides them, visitors will find, in the polygraph section, such firms as Canon, HP, HSW Signall, Comimpex, Ricoh, FujiFilm, Epson, DataLine Technology, Papyrus, Bitcon, Profisign, Electron, COMAC, OKI and other important companies to which they are accustomed.

Advertising textile articles will have more space in Hall no. 3, and among the exhibitors active in this segment it will be possible to see expositions of Cotton Classics, Kapatex, Alex Fox, Falk & Ross, Adoco, Hudy, Sportica, Andrea Design or Industrial Wear. Embroidering machines will be traditionally presented at the trade fair at expositions of Nedbal Trading, Šicí technika Brother or the newly registered Tama Bohemia or Stick. Visitors will be able to find laser etching, cutting or CNC machines at stands of Uhal Trade, 4isp, HaWe systems or Pilart. Also this year it is worth mentioning that the trade fair will be attended by various firms offering exhibitions systems and modules, such as Madness Advertising, Ultima Displays or DIS Media. Of course, also this year the trade fair will welcome various companies representing the nomenclature of advertising and gift objects, including e.g. Reda, Studio 55, Colop and companies representing the digital signage sector.



REKLAMA POLYGRAF 2017 - this year together with the OBALY / PACKAGING Trade Fair


A comprehensive presentation of the latest trends in advertising communication and use of printing technologies will be held again in one place, in order to create a unique platform for the sharing of news. And the PVA EXPO is just the exhibition centre presenting the traditional REKLAMA POLYGRAF Trade Fair, which has acquired, for 23 years of its tradition, a very prestigious position of a leading event in its sector.

 

The exhibition presents business opportunities for potential exhibitors – they should, however, not hesitate too long, because already now the trade fair held on an area of almost 8,000 m2 registers a thirty-per-cent growth compared to the last year’s data and every day the last remaining free capacities are demanded. This year’s edition will focus on the area of packaging - the OBALY/PACKAGING Trade Fair will be held in a simultaneous event with the REKLAMA POLYGRAF Trade Fair.

REKLAMA POLYGRAF 2017 will be characterised with its comprehensive range and participation of exhibitors comparable to 2015. This time the presentations of the exhibitors will be situated in the Halls 3, 4 and Hall 6, with the premises of which the trade fair has been extended.



Press release




CHANGE OF COMPANY HEADQUARTER




EARLY BIRD RATES FOR REKLAMA POLYGRAF




Final Press Release Reklama Polygraf 2016




Reklama Polygraf - Exhibitor


Date: 29. - 31.05. 2018

Place: PVA EXPO PRAHA

 


Important dates

The first closing deadline at preferential prices for the lease of the exhibition area December 30, 2017
The second closing deadline at preferential prices for the lease of the exhibition area January 31, 2018

 

 


Download PDF


 

Binding order - complete

 

 


 

Addition order forms

 

 

 


Binding Application Form for Participation of the Firm - Complete exposition

 


 

 



News


The meeting of marketing specialists attracted more than eight thousand people

 

New technologies, products and final applications from the sectors of advertising, media, printing industry and packaging materials were the main topics of this year’s trade fair REKLAMA POLYGRAF. Its 22nd edition was held in the middle of May in the multifunction PVA EXPO PRAGUE Exhibition Center. Altogether 230 exhibitors (32 of this number being from abroad) presented their products and services on the area of 11,200 m2. The three-day event intended for professionals whose part was formed also of the first edition of the FOR 3D Trade Fair was visited by 8,278 professionals, and 1,623 visitors were from abroad according to the statistical data. The first day of the trade fair was enriched with the EVENT DAY, an overview of event marketing.


The REKLAMA POLYGRAF Trade Fair was divided, like every year, into two parts. The technological - industrial part of the trade fair which includes production of advertising and actual printing activities was placed in the Hall no. 4. All leading companies from the sector were represented at the trade fair, such as XEROX, EPSON, RICOH or FUJIFILM. In the Hall no. 3 it was possible to see presentation of general advertising – especially advertising giftware and various giveaways, visual communication and products of POP/POS. This year’s event included also the first edition of the FOR 3D Trade Fair presenting the dynamically developing sector of 3D printing technologies.

The accompanying program was also very interesting and included specialized lectures, conferences and workshops. The results of the competitions “Calendar of the Year”, “Rainbow Ray” and “The Star of 3D Advertising” were announced there.

The TOP EXPO awards for the most impressive expositions of the trade fair were handed over within the framework of the social evening party for exhibitors. The diplomas were granted to XEROX CZECH REPUBLIC s.r.o., Spandex SyndiCUT, s.r.o., COLOP CZ s.r.o. and STI Česko s.r.o.

 



News


The meeting of marketing specialists attracted more than eight thousand people

 

New technologies, products and final applications from the sectors of advertising, media, printing industry and packaging materials were the main topics of this year’s trade fair REKLAMA POLYGRAF. Its 22nd edition was held in the middle of May in the multifunction PVA EXPO PRAGUE Exhibition Center. Altogether 230 exhibitors (32 of this number being from abroad) presented their products and services on the area of 11,200 m2. The three-day event intended for professionals whose part was formed also of the first edition of the FOR 3D Trade Fair was visited by 8,278 professionals, and 1,623 visitors were from abroad according to the statistical data. The first day of the trade fair was enriched with the EVENT DAY, an overview of event marketing.


The REKLAMA POLYGRAF Trade Fair was divided, like every year, into two parts. The technological - industrial part of the trade fair which includes production of advertising and actual printing activities was placed in the Hall no. 4. All leading companies from the sector were represented at the trade fair, such as XEROX, EPSON, RICOH or FUJIFILM. In the Hall no. 3 it was possible to see presentation of general advertising – especially advertising giftware and various giveaways, visual communication and products of POP/POS. This year’s event included also the first edition of the FOR 3D Trade Fair presenting the dynamically developing sector of 3D printing technologies.

The accompanying program was also very interesting and included specialized lectures, conferences and workshops. The results of the competitions “Calendar of the Year”, “Rainbow Ray” and “The Star of 3D Advertising” were announced there.

The TOP EXPO awards for the most impressive expositions of the trade fair were handed over within the framework of the social evening party for exhibitors. The diplomas were granted to XEROX CZECH REPUBLIC s.r.o., Spandex SyndiCUT, s.r.o., COLOP CZ s.r.o. and STI Česko s.r.o.

 



Final report 2017

Zavřít
Enquiry participation
Inicializace, právě prohlíží: -

* - Mandatory Fields