Reklama Polygraf Reklama Polygraf
Event venue - LETŇANY


AIDA Rule and World of Packages

The days when packages were expected to provide only protective functions in connection with a better possibility of handling have been over for many years. Current packages assumed the role of shop assistants with some of their functions (informative, marking) already long ago. At present they are frequently used also as an advertising medium (marketing-promotional or psychologically-aesthetic function). Due to hard competition it is necessary for packages to be able not only to address customers with their appearance, but they must convince them about an immediate (or slightly postponed in terms of time) purchase. Besides the rules of the marketing mix, current package developers and especially graphic artists must be able to work with the well-known AIDA rule.

05.12.2018 15:16:57 More  

Package Must Sell!

It has already become a tradition that many producers of packages attend the REKLAMA POLYGRAF OBALY Trade Fair. And the same will hold also for next spring, when this trade fair is to celebrate already the 26th edition of its organisation. The current world of packages is inherently and very closely connected with the world of advertising and press. And the marketing functions performed by packages have not been just an added value already for quite a long time, but belong, especially in case of consumer packages, among primary functions.

03.12.2018 15:46:18 More  

ABF as a Partner at the Gala Evening for Handover of the Package of the Year Award

The SYBA Packaging Institute was a partner of the REKLAMA POLYGRAF OBALY Trade Fairs in their last year’s edition and was also a sponsor of many professional events held right at the PVA Exhibition Centre in Prague Letňany. And it was for the first time in the history when exhibits were assessed right at the exhibition centre within the framework of the prestigious (and the only one on the Czech market) certified competition known as “Package of the Year”. Visitors could see all the exhibits as well because they were presented there. The partnership between the two entities continues at present as well.

03.12.2018 15:39:36 More  

A Quarter Century of REKLAMA POLYGRAF Even in Connection with OBALY

REKLAMA POLYGRAF, one of the best known Czech trade fairs, in connection with the OBALY (PACKAGING) Trade Fair, celebrated already 25 years from its foundation in May this year. It was evaluated by both exhibitors and visitor as extremely successful.

08.10.2018 09:08:23 More  


The preparations for the next edition of the REKLAMA POLYGRAF PACKAGING International Trade Fair are just starting. Take advantage of early bird rates which are valid until 31 October 2018.  The application form can be found in the section For exhibitors or here.

21.09.2018 11:29:58 More  


20.09.2018 15:34:58 More  

Announcement - activities of fraudulent firms!

Company ABF, a.s. dissociates itself from the practices of companies International Fair Trade, Expo Guide, MULPOR Company S.A., FAIR Guide, Construct Data, which offer the publication of company data in the internet catalog of trade fairs and exhibitors. 

Although the offer for the publication of the data in the catalog is presented as free of charge, after completing and submitting the data, the client will receive an invoice for the payment of almost EUR 1200 per year.


Furthermore, ABF, a.s. declares that it has never granted the mentioned companies permission to use or promote the protected names or logos of trade fairs organized by ABF, a. s. and to address individual exhibitors on behalf of the organizer of the fair.

09.08.2018 12:13:12 More  

The International Trade Fair REKLAMA POLYGRAF for the twenty-fifth time this year

The largest meeting of professionals from the field of advertising and printing services, marketing, media and packaging in Central Europe took place from 29 to 31 May 2018 at the PVA EXPO PRAGUE Exhibition Centre in Letňany. This year’s edition was very rich again, and popular competitions, exhibition events, lectures or workshops organised directly at the expositions of individual exhibitors were not missing either.

16.08.2018 12:22:20 More  

Innovation for Textile from 4iSP at the REKLAMA POLYGRAF Trade Fair

Cutting the textile for the right cut before sewing

The Marking Laser of a new generation which is to be presented by 4isp at the trade fair is able to cut the textile to the right cut within a few seconds and repeatedly according to the drawing specified.

23.05.2018 09:03:19 More  

Exhibitors to Reveal Their First Runs at the Trade Fair

The jubilee edition of the REKLAMA POLYGRAF Trade Fair is quickly approaching, and leading world players who are represented in our market will not be missing at the PVA EXPO Prague Letňany Exhibition Centre in any case. Some of them even, already at least partially, start to reveal the news which they intend to present at the Exhibition Centre. What can one look forward to in the area of digital printing from such companies as Canon or Xerox?

18.05.2018 15:44:17 More