Reklama Polygraf
Event venue - LETŇANY


Do We Know This Year’s Trends in Printing?

The development of digitalisation is very fast and all branches must respond to its progress, including the printing sector. Traditional firms which want to maintain their positions also in 2019 must adapt their machinery as well as offered services just to current requirements of the market. What are the trends in the printing sector for this year?

18.04.2019 11:44:07 More  

Car Wrapping Championship of the Czech Republic and Slovakia at PVA EXPO Prague – 9 April - Hall no. 7

Car wrapping competitions are very popular in the world and almost always they are presentations of the skills of applicators working with one brand of foils. This will hold also for this year’s REKLAMA POLYGRAF OBALY Trade Fair, when the Car Wrapping Championship of the Czech Republic and Slovakia is planned for the first day of the trade fair in the hall no. 7. 


12.03.2019 09:28:57 More  

To the Exhibition Centre for High-quality Paper-based and Other Materials

Time is the greatest enemy of modern people. And traditional visitors operating as designers or material procurement experts appreciate the Reklama Polygraf Obaly Trade Fair every year when they can see how many appointments it is possible to organise during one day of their visit. It has already become a tradition lasting for several years that almost all leading suppliers of graphic as well as office papers, cardboards and foils present their articles at the Exhibition Centre. It is possible to assess quality of individual substrates directly at the trade fair because samples, including examples of their use, are not missing at the exhibitors’ expositions.

12.03.2019 09:27:55 More  

The Cheapest Package May Not Be the Least Expensive One…

Advertising, printing and packages go hand in hand with each other, and it is the case of this year’s REKLAMA POLYGRAF OBALY Trade Fair too. Without successful fulfilment of marketing functions of packages many products would be unable to compete successfully on the market featuring abundancy and surplus of supply. This means that package designs are very important for product marketability. Current technologies are able to offer a number of benefits which often increase marketability of the goods, although this often does not mean any price undercutting, but quite the opposite!

12.03.2019 09:03:32 More  

Invitation to the 6th Edition of the 3Dexpo Trade Fair

At the sixth edition of the largest overview of 3D printing technologies which is to be held from 9 to 11 April 2019 in the Hall no. 6 of the PVA EXPO PRAGUE Exhibition Centre in Letňany, the general public will have an opportunity to get familiar with the first Czech rePET filament which arose from 100% recycled materials.

12.03.2019 08:59:53 More  

Hot Topic at the PVA EXPO Prague Exhibition Centre: Digital Production of Packages

At present, one of the main topics dealt with by package producers is interconnection of digital printing and digital cutting processes, and therefore creation of advanced digital production, whose another associated benefit is customisation, which is always more and more frequently required. Visitors can make themselves familiar with hot news during introduction of complete digitisation of package production at the REKLAMA POLYGRAF OBALY Trade Fair, which is to be held at the Letňany Exhibition Centre already in two months.

12.03.2019 08:57:31 More  

Announcement - activities of fraudulent firms!

Company ABF, a.s. dissociates itself from the practices of companies International Fair Directory, Expo Guide, MULPOR Company S.A., FAIR Guide, Construct Data, that offer the publication of company data in the online trade fair catalogue. Although the offer for the publication of the data in the online catalogue is presented as free of charge, after completing and submitting the data, the client will receive an invoice for the payment of almost EUR 1200 per year.


Furthermore, ABF, a.s. declares that it has never granted the mentioned companies permission to use or promote protected names or logos of trade fairs organized by ABF, a. s. and to address individual exhibitors on behalf of the organizer of the fair.


Company CS katalogy s.r.o. is exclusively authorized company by ABF, a.s. to collect the data and exhibitors documents and to production of catalogues and trade fair guides of all events held by ABF, a.s. CS katalogy s.r.o. is given permission to use and promote  protected names and logos of the fairs and to adddress the individual exhibitors on behalf of the organizer of the fair.


03.01.2019 12:40:45 More  

AIDA Rule and World of Packages

The days when packages were expected to provide only protective functions in connection with a better possibility of handling have been over for many years. Current packages assumed the role of shop assistants with some of their functions (informative, marking) already long ago. At present they are frequently used also as an advertising medium (marketing-promotional or psychologically-aesthetic function). Due to hard competition it is necessary for packages to be able not only to address customers with their appearance, but they must convince them about an immediate (or slightly postponed in terms of time) purchase. Besides the rules of the marketing mix, current package developers and especially graphic artists must be able to work with the well-known AIDA rule.

05.12.2018 15:16:57 More  

Package Must Sell!

It has already become a tradition that many producers of packages attend the REKLAMA POLYGRAF OBALY Trade Fair. And the same will hold also for next spring, when this trade fair is to celebrate already the 26th edition of its organisation. The current world of packages is inherently and very closely connected with the world of advertising and press. And the marketing functions performed by packages have not been just an added value already for quite a long time, but belong, especially in case of consumer packages, among primary functions.

03.12.2018 15:46:18 More  

ABF as a Partner at the Gala Evening for Handover of the Package of the Year Award

The SYBA Packaging Institute was a partner of the REKLAMA POLYGRAF OBALY Trade Fairs in their last year’s edition and was also a sponsor of many professional events held right at the PVA Exhibition Centre in Prague Letňany. And it was for the first time in the history when exhibits were assessed right at the exhibition centre within the framework of the prestigious (and the only one on the Czech market) certified competition known as “Package of the Year”. Visitors could see all the exhibits as well because they were presented there. The partnership between the two entities continues at present as well.

03.12.2018 15:39:36 More  

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