POPAI is an international non-profit organisation, whose mission is marketing support in the point of sale and its representation in the form of POPAI Central Europe, which is a Central-European branch of the world association, and will be present, like usual, at the Exhibition Centre in Letňany too. POPAI CE organises the POPAI AWARDS competition for the best advertising means in the field of in-store communication. On the occasion of this event it is of course possible to present not only displays of the cardboard, but also of a number of other materials, often also in demanding material combinations. For example, 109 implementations in 20 competition categories were presented last year within the framework of the competition exposition of POPAI Awards. The absolute award was the Pallet presentation of Jägermeister from the Dago company, which is also a well-known manufacturer of displays and POS. This work was also awarded the creativity award, i.e. the prize for the best material and technical innovation and was appreciated in the category of alcoholic beverages.