The range of displays and other POS production is an important communication promotional means. While in the 19th century, when the first displays appeared, people started to speak about them as about mute shop assistants, the current displays must address customers much more. Users would like promotional advertising objects, stands or banners to offer especially a story with which they could identify themselves.
Long-term research studies have evidenced that paper products are perceived by consumers as environment-friendly products which do not cause any major load on nature. Concerning package production, paper and cardboard belong among the most frequently used substrates. At present, there are even many initiatives where these materials, especially in the package segment, often replace less environment-friendly materials or at least represent another alternative to them. Various matters of interest and news of the “paper” product range will not be missing at the PVA Exhibition Centre in Letňany either.
Interconnection of the fields of printing, advertising and packages at the REKLAMA POLYGRAF OBALY (ADVERTISING/POLYGRAPH/PACKAGING) Trade Fair is an especially convenient solution intended mainly for those who offer or (conversely) search for original solutions or advanced production technologies. Current manufacturers of advertising objects, designers, printing experts or package design specialists agree that one of the most important roles during development or production is played by high-quality materials. At the PVA Exhibition Centre it will be possible to see several leading suppliers of various materials in April. And today we would like to introduce at least a small sample of some material innovations.
The development of digitalisation is very fast and all branches must respond to its progress, including the printing sector. Traditional firms which want to maintain their positions also in 2019 must adapt their machinery as well as offered services just to current requirements of the market. What are the trends in the printing sector for this year?
Car wrapping competitions are very popular in the world and almost always they are presentations of the skills of applicators working with one brand of foils. This will hold also for this year’s REKLAMA POLYGRAF OBALY Trade Fair, when the Car Wrapping Championship of the Czech Republic and Slovakia is planned for the first day of the trade fair in the hall no. 7.
Time is the greatest enemy of modern people. And traditional visitors operating as designers or material procurement experts appreciate the Reklama Polygraf Obaly Trade Fair every year when they can see how many appointments it is possible to organise during one day of their visit. It has already become a tradition lasting for several years that almost all leading suppliers of graphic as well as office papers, cardboards and foils present their articles at the Exhibition Centre. It is possible to assess quality of individual substrates directly at the trade fair because samples, including examples of their use, are not missing at the exhibitors’ expositions.
Advertising, printing and packages go hand in hand with each other, and it is the case of this year’s REKLAMA POLYGRAF OBALY Trade Fair too. Without successful fulfilment of marketing functions of packages many products would be unable to compete successfully on the market featuring abundancy and surplus of supply. This means that package designs are very important for product marketability. Current technologies are able to offer a number of benefits which often increase marketability of the goods, although this often does not mean any price undercutting, but quite the opposite!
At the sixth edition of the largest overview of 3D printing technologies which is to be held from 9 to 11 April 2019 in the Hall no. 6 of the PVA EXPO PRAGUE Exhibition Centre in Letňany, the general public will have an opportunity to get familiar with the first Czech rePET filament which arose from 100% recycled materials.
At present, one of the main topics dealt with by package producers is interconnection of digital printing and digital cutting processes, and therefore creation of advanced digital production, whose another associated benefit is customisation, which is always more and more frequently required. Visitors can make themselves familiar with hot news during introduction of complete digitisation of package production at the REKLAMA POLYGRAF OBALY Trade Fair, which is to be held at the Letňany Exhibition Centre already in two months.
Company ABF, a.s. dissociates itself from the practices of companies International Fair Directory, Expo Guide, MULPOR Company S.A., FAIR Guide, Construct Data, that offer the publication of company data in the online trade fair catalogue. Although the offer for the publication of the data in the online catalogue is presented as free of charge, after completing and submitting the data, the client will receive an invoice for the payment of almost EUR 1200 per year.
Furthermore, ABF, a.s. declares that it has never granted the mentioned companies permission to use or promote protected names or logos of trade fairs organized by ABF, a. s. and to address individual exhibitors on behalf of the organizer of the fair.
Company CS katalogy s.r.o. is exclusively authorized company by ABF, a.s. to collect the data and exhibitors documents and to production of catalogues and trade fair guides of all events held by ABF, a.s. CS katalogy s.r.o. is given permission to use and promote protected names and logos of the fairs and to adddress the individual exhibitors on behalf of the organizer of the fair.
The days when packages were expected to provide only protective functions in connection with a better possibility of handling have been over for many years. Current packages assumed the role of shop assistants with some of their functions (informative, marking) already long ago. At present they are frequently used also as an advertising medium (marketing-promotional or psychologically-aesthetic function). Due to hard competition it is necessary for packages to be able not only to address customers with their appearance, but they must convince them about an immediate (or slightly postponed in terms of time) purchase. Besides the rules of the marketing mix, current package developers and especially graphic artists must be able to work with the well-known AIDA rule.
It has already become a tradition that many producers of packages attend the REKLAMA POLYGRAF OBALY Trade Fair. And the same will hold also for next spring, when this trade fair is to celebrate already the 26th edition of its organisation. The current world of packages is inherently and very closely connected with the world of advertising and press. And the marketing functions performed by packages have not been just an added value already for quite a long time, but belong, especially in case of consumer packages, among primary functions.
The SYBA Packaging Institute was a partner of the REKLAMA POLYGRAF OBALY Trade Fairs in their last year’s edition and was also a sponsor of many professional events held right at the PVA Exhibition Centre in Prague Letňany. And it was for the first time in the history when exhibits were assessed right at the exhibition centre within the framework of the prestigious (and the only one on the Czech market) certified competition known as “Package of the Year”. Visitors could see all the exhibits as well because they were presented there. The partnership between the two entities continues at present as well.
REKLAMA POLYGRAF, one of the best known Czech trade fairs, in connection with the OBALY (PACKAGING) Trade Fair, celebrated already 25 years from its foundation in May this year. It was evaluated by both exhibitors and visitor as extremely successful.
The preparations for the next edition of the REKLAMA POLYGRAF PACKAGING International Trade Fair are just starting. Take advantage of early bird rates which are valid until 31 October 2018. The application form can be found in the section For exhibitors or here.
Company ABF, a.s. dissociates itself from the practices of companies International Fair Trade, Expo Guide, MULPOR Company S.A., FAIR Guide, Construct Data, which offer the publication of company data in the internet catalog of trade fairs and exhibitors.
Although the offer for the publication of the data in the catalog is presented as free of charge, after completing and submitting the data, the client will receive an invoice for the payment of almost EUR 1200 per year.
Furthermore, ABF, a.s. declares that it has never granted the mentioned companies permission to use or promote the protected names or logos of trade fairs organized by ABF, a. s. and to address individual exhibitors on behalf of the organizer of the fair.
The largest meeting of professionals from the field of advertising and printing services, marketing, media and packaging in Central Europe took place from 29 to 31 May 2018 at the PVA EXPO PRAGUE Exhibition Centre in Letňany. This year’s edition was very rich again, and popular competitions, exhibition events, lectures or workshops organised directly at the expositions of individual exhibitors were not missing either.
Cutting the textile for the right cut before sewing
The Marking Laser of a new generation which is to be presented by 4isp at the trade fair is able to cut the textile to the right cut within a few seconds and repeatedly according to the drawing specified.
The jubilee edition of the REKLAMA POLYGRAF Trade Fair is quickly approaching, and leading world players who are represented in our market will not be missing at the PVA EXPO Prague Letňany Exhibition Centre in any case. Some of them even, already at least partially, start to reveal the news which they intend to present at the Exhibition Centre. What can one look forward to in the area of digital printing from such companies as Canon or Xerox?
Many exhibitors presenting digital machines focus on customers from the polygraphy sector as well as on packaging specialists, and especially due to them it is possible to find large-format machines among the innovations presented. A trendy strategy in the field of digital printing is to offer an added value not only in the field of high-quality printing but also the subsequent finishing and refinement. In the case of modern digital printing it is possible to see also the possibilities of digital sleeking, structural varnishing or implementation of metallic effects.
The REKLAMA POLYGRAF Trade Fair is naturally connected with the advertising world. Besides advertising textiles and office supplies, also USB or flash disks belong among popular useful office objects. Flash disks provide their users not only with practical benefits in the form of their use, but they refer to their donor also through the logo used. The print can be implemented in various ways, at present most frequently in a digital way, by way of pad printing (tampography) or screen process printing. And if you want a gift in the form of a flash disk to be still more expressive, it is possible to add another promotional accent through an untraditional shape.
Suppliers of materials will present their offers on the exhibition area at the REKLAMA POLYGRAF Trade Fair as well. No matter whether main attention is paid to packaging, POS or a particular type of advertising announcement of area or spatial nature, all these tools depend not only on the quality of print or production, but the resulting perception is given quite often just by the selection of high-quality materials.
POPAI is an international non-profit organisation, whose mission is marketing support in the point of sale and its representation in the form of POPAI Central Europe, which is a Central-European branch of the world association, and will be present, like usual, at the Exhibition Centre in Letňany too.
It is mainly suppliers of digital machines that are to be plentifully represented within the framework of the two trade fairs at the Exhibition Centre in May. Besides the polygraph production, leading manufacturers active in the field of digital print focus their activities on producers of packages more and more often. Visitors coming to the REKLAMA POLYGRAF Trade Fair will be able to look forward again to expositions of the most important players on the Czech market – such companies as Xerox, Spandex, Dataline, Ricoh or Slovakia-based Nanotec will welcome their customers with their extensive expositions.
The exhibitors dealing with production and supplies of digital printing equipment (especially printing plotters) have been represented at the REKLAMA POLYGRAF Trade Fair for a number of years, and the same will held for the edition of 2018 as well. Modern producers of digital machines try to develop technologies in such a manner that they can correspond to the widest possible range of materials, while providing excellent quality as a special bonus. And yet there is a significant development step which is surely to be registered by both exhibitors and visitors. Whilst until recently digital printing was focused mainly on the area of pure polygraphy, advertising or signmaking, at present the development is concentrated on packages. This means that machines of larger formats are offered for materials featuring higher basis weights so that they can be useable in the world of packaging as much as possible. Thanks to the developed automation it is possible to print many more orders at lower printing circulations already now. Not speaking about the possibilities of personalisation which belongs among main tools for addressing individual customers.
The jubilee 25th edition of the International trade fair REKLAMA POLYGRAF, which is a unique platform for the sharing of news, will be held from 29 May to 31 May 2018. Modern and attractive expositions of Czech and foreign firms, manufacturers and suppliers from the field of advertising and communication will be offered by the PVA EXPO PRAGUE Exhibition Centre under one roof.
Sign up today!
The application can be found in the section for exhibitors or here.
We look forward to you!
The inkjet printing technology moves the limits of printing from the field of standard polygraphy to other production industries.
If you want to learn more information, please come to visit, on the second day of the trade fair, the lecture presented by Mr. Luboš Škoda, Industrial Printing Specialist from Konica Minolta.
The aim of the lecture is to inspire visitors to think about other possibilities of applications and thus to develop new business opportunities.
Within the framework of the lecture we will present the printing technology using the inkjet printing head “Konica Minolta” and general possibilities of applications of inkjet printing in the real life around us. We will deal with possibilities of implementation of the inkjet industrial printing, especially in the segments of direct printing of objects and textile materials, and also with possibilities of integration of inkjet printing heads in polygraph machines, processing both sheet and reel materials. We will present state-of-the-art trends associated with development of the industrial inkjet technology, the latest projects and implementations.
After a break of several years it will be possible, at this year’s trade fair event, to see again car wrapping systems which are always popular and demanded in neighbouring countries. There will be several exhibitors presenting these technologies. Right on the first day of the trade fair there will be prepared 3 surprises in the Hall no. 3 for car wrapping supporters, in the form of approximately a two-hour presentation when Piotr Činski - car wrapping world champion – will present the latest news in the vehicle wrapping sector. Other car wrapping technologies will then be presented at the position of the German-based company Mr. CLIPART in the Hall no. 4.
More information after the 18th 4th!