Dear Business Partners,
With regards to the extraordinary measures of the Government and the Ministry of Health of the Czech Republic, the preparations for the REKLAMA POLYGRAF OBALY trade fair have been suspended. We are trying to find a new date, the assumption is autumn 2020.
We kindly ask you for your patience.
Thank you for your comprehension.
Team of the REKLAMA POLYGRAF OBALY trade fair
Digitalisation is changing the world, and protection of the environment affects all sectors. And manufacturers of printing equipment will also have to ask the question in what direction to set out in the years to come. The year 2020 is bringing a lot of challenges. What are the main five trends inevitably affecting the printing sector? We are introducing these trends briefly and gradually in two teasers intended (not only) for exhibitors and visitors of the best-known Czech trade fair for printing, advertising and packaging, known as Reklama Polygraf Obaly.
Wider portfolio of multifunction printers
The support of platforms for storage and distribution of documents in cloud as well as local corporate systems is more important than ever before. According to the MPS 2019 study made by the Quocirca company, more than 80 % of the firms using Managed Print Services consider modern smart functions to be very important. According to the results, 76 % of companies further realise that digitalisation of paper processes will play a key role for business by 2025. That is why consumers logically require further extension of the range of services which still does not match their needs. The trend set up by the development of smart phones, tablets and TV sets full of applications has gradually moved also towards the printing sector. “Thanks to smart printers it is possible to work with digital documents on one click without switching on a computer, which saves both time and money. Some printers of Xerox include already pre-installed applications as well as business tools for applications which we can prepare for clients on a tailor-made basis,” describes the latest development Ondřej Vltavský, Product Manager of Xerox.
Various issues concerning the environment have become one of the main topics in many sectors, and the printing sector is not an exception. The pressure of consumers is so intense that an environment-friendly approach is basically a necessity for manufacturers of printing equipment. This involves the use of recycled paper, planting of new trees for each felled one. These are just some of the possibilities of new development that the company may follow.
As it is already clear from the name of the event (Reklama Polygraf Obaly) and as verified by the long-term tradition – colourfulness and printing quality demonstrated by using the state-of-the art technologies are directly reflected in all the halls of the trade fair, whether on posters, packages, displays or advertising objects. Printing is carried out by using both CMYK process and spot colours. And just, as far as spot colours are concerned, an important role is played by sample collections. Of course, the offer of the exhibitors usually includes both material and printing sample collections so that everyone can find their favourites there.
There are many colour sample collections where every colour is described with a number as a mathematical model. Just in a random way – Ral, Ninja, Color, Poster and of course the best known one for printing experts: Pantone (X Rite), which is available even in several basic as well as enhanced implementations (spot colours for various substrates, spot and combined colours, composed colours etc.).
Pantone is the ground
The basic sample collection which is known to everybody dealing with printing activities consists of 1114 colours on both coated and non-coated substrate. These colours are mixed with the help of 15 basic colours (14 colours + transparent white). Besides material sample collections, it is possible to use also advanced digital applications (e.g. Pantone Live) for the right colour management.
Smart application from Spandex
It is a well-known fact that sample collections do not represent just the pre-press systems intended for colour management, but also material systems and many other ones. The highly requested modern sample collection tools include also works with smart applications. One of them is offered also by the Spandex company to its clients. The Spandex ColorBox application is intended especially for the signmaking area, and Spandex provides it to its customers free of charge for downloading. Thanks to this approach it is possible for clients to have thousands of colours in the mobile application, from sample collections of favourite brands in the signmaking area – ORAFOL, 3M, Avery Dennison and ImagePerfect.
Konica Minolta belongs among regular exhibitors at the REKLAMA POLYGRAF OBALY Trade Fair. This company is at the same time, whether from the viewpoint of its original exposition or thanks to its sophisticated programme, one of those exhibitors which cannot be overlooked in any case. With similar success it presents its range of products and services also at other national and international events as well as competitions. At the end of last year, it enriched the series of its awards also with the prize known as “The IT Product of the Year”.
Konica Minolta is perceived as a progressive supplier of office, printing, production as well as finishing technologies. It belongs also among developers of various platforms, the newest ones of them include e.g. the Workplace Hub consisting of a number of tools serving for improvement of administration of the Client’s IT systems. Thanks to cooperation with other strong partners in the sector it is able to design the most advanced server technologies in combination with top-level security systems.
IT Product of the Year 2019
The fact that Konica Minolta is a notion not only in the field of printing but also in the field of IT technologies was appreciated at the end of November also within the framework of the competition known as “IT Product of the Year”, which is organised by the edition board of Computerworld. The aim is to highlight the products featuring the characteristics which markedly differ them from competitors’ products of the same category. This may involve both generally innovative product concepts and individual functional upgrades, markedly simplified control or – for example – an exceptionally advantageous price.
Comprehensive and safe IT systems with the help of the Workplace Hub
Konica Minolta Business Solutions Czech was awarded a prestigious prize in the category of comprehensive information systems for its proposal of the Corporate IT Infrastructure for 1m2, during which just the Workplace Hub platform was used with great success.
Christmas holidays should not be a season full of stress, but conversely, they should be a period of calm and comfort. They are associated also with Christmas gifts which are again connected with packages and packing. These are one of the topics which are followed up also by the REKLAMA POLYGRAF OBALY Trade Fair every year. Regardless of the fact that trade fair preparations are fully underway, let us try to think about Christmas packages a little bit on our web site too.
While still not so long ago most consumers tended to prefer their own and personal ways of packaging in Christmas paper to “specialised” professional packaging services, now it is already possible to observe, according to various surveys, even in this area a slight shift towards original professional packaging from various professional services, which are provided either directly by shops or are offered from stands near the shops. But moreover, in any way, besides this external package, an important role is played also by the actual gift package, often even adapted to the Christmas atmosphere.
Paper and cardboard packages play an active role
Although the package design is connected with a number of materials, it is true that the most frequent variants are packages made of paper materials, most often in the form of a cardboard box. At Christmas time, many products are packed not only in classical packages of flat or corrugated cardboard, but it is clear that especially at this time consumers highly appreciate added value of combination cardboards.
Metal packages and etuis are perceived more as premium items
Among very popular packages it is necessary to mention also slightly more expensive metal packages at which their users appreciate also their practical importance in the form of their subsequent secondary use, when they can be used also for storage of other things in the household. A regular boom can be observed in the packaging of jewels – current etuis have not only an aesthetic function supported thanks to their internal (often textile) fixation, but also their lids are often decorated with origami, beads etc. Among very original solutions it is necessary to mention the internal system of etui fixation with an added value, e.g. folding structures in which the gift recipients can find their present. This means packaging with a story because stories are inherently associated with Christmas as well.
The atmosphere before Christmas is supported by a number of activities directly connected with Christmas holidays. Some activities concern packaging experts and advertising industries as well. Advent calendars have always belonged among very popular items. It is, however, true that we have registered a strong development since the times when these articles were unified flat calendars with perforated windows containing a concealed piece of chocolate.
Advent calendars of these days do not represent just a popular type of a sweet gift for children, many of them surprise us with their sophisticated structure, original graphics as well as with an untraditional product inside. Let us go and get inspired, in the pre-Christmas period, by advent calendars which can be suitable B2B presents too.
Rule number one: Surprise
The product itself should be a nice surprise for the recipient. Advent calendars are closely related with chocolate squares, and that is why producers of B2B advent calendars focus (in spite of the fact that chocolate frequently appears in this area too, as it is just simply associated with Christmas) on another type of products quite often – e.g. tea, small bottles (chocolate, with alcoholic or soft drinks), but they are often not afraid of trying even fully untraditional matters, such as socks, perfumes, toys etc. And different types of products require different kinds of packages as well.
Rule number two: Joy of unpacking
A sophisticated type of packaging plays an important role in connection with B2B gifts too. By the way, it can be ensured also from the original flat rectangular structure, whether by means of interesting graphics or just by using different types of window perforations. Nevertheless, if an advent calendar is intended for products with a large volume, it is necessary to prepare a tailor-made structure for it. Among very nice items it is possible to mention various packages for advent calendars in the style of buildings, barrels or Christmas trees.
The REKLAMA POLYGRAF OBALY Trade Fair visitors can get familiar with the digital structural effect-making varnishing system “Scodix” thanks to the DataLine Technology company, which represents Scodix on our market, and at the same time it belongs among the most frequently visited exhibitors at the PVA Prague Exhibition Centre in Letňany. Scodix is coming with another innovation this year, in the form of an offer of the W2P workflow.
W2P (Web-to-Print) is a solution for the online communication of a client ordering the printing service with a manufacturer of printed matters through the web browser. The communication includes all, from graphic design processing and calculation, to determination of a possible delivery term and automatic sending of information concerning a dispatched order, including the presupposed delivery time.
Scodix Studio W2P presents its range of services
In connection especially with the e-commerce segment, the importance of the W2P communication is growing. It was this year’s summer when Scodix, a leading world provider of digital finishing services, announced the launch of the SW news in the form of Scodix Studio W2P. The new workflow in the form with Scodix Studio W2P can be integrated, without any problems into all main existing web-to-print work procedures, thanks to which digital finishing becomes an online matter even for the most demanding tasks in the web-to-print area.
Simplicity means an increase in quality and performance
The sets of designs with the marked effect-making finishing are sent to SW Scodix Studio W2P, which processes data automatically, and after their processing they are sent for printing to Scodix Ultra. The SW service increases not only the possibilities of the use, but at the same time it increases also productivity of the Scodix Ultra Digital Enhancement Presses equipment and therefore also of the entire work procedure. The MIS (Management Information System) integration is also made possible thanks to advanced solutions of Scodix Studio W2P.
Almost every manufacturer of carboard products or signmaking systems knows Kongsberg cutting plotters, at least by the brand. Plotters are known through their high quality, variability and performance. A non-negligible advantage is that their production takes place in our country in Brno. At the end of summer, the ESKO company, which is a manufacturer of the plotters, presented several innovations.
The newest offered cutting table is currently Kongsberg C Edge, which is ideal for both the area of signmaking and for sampling and production of packages of corrugated board. The cutting board features not only reliability and high robustness, which is able to absorb undesirable shocks in connection with a high-quality structure very well, but also a high production speed with regard to the materials processed.
Excellent cut in production speed
While maintaining high quality standards, the plotter offers its users also an increase in productivity at a cutting speed of up to 75 m/min in combination with acceleration of up to 1G. The Kongsberg C Edge plotters can still be gradually improved. With the growth of your company, Kongsberg C Edge develops as well and can be easily upgraded in terms of both speed and acceleration.
Is it possible to use the Kongsberg plotters for simulation of cut-outs as well? Yes, it is…
Another innovation from ESKO Kongsberg is the Dual Heavy Duty unit. Thanks to this news, operators need not intervene manually in the exchange of tools anymore. Conversely, the working head switches over and uses the right tool automatically during the work process, whereby it significantly increases the production effectiveness. Dual Heavy Duty provides better quality of bends (especially in case of complicated grooving systems at multilayer cardboards) as well as on items with a high content of recycled materials.
In combination with the Esko CorruSpeed tool, the technology can cut and perforate corrugated board in the quality of a conventional cut-out in a full speed of the machine up to 100 m/min, which is currently the best solution for small to medium-size production orders of digital cut-out at products made of corrugated board, including displays and other POS production.
The trend of the REKLAMA POLYGRAF OBALY Trade Fair, which was registered by many visitors as well as exhibitors, is the continually increasing segment of printing or digital technologies. It would, however, be a great mistake to think that POLYGRAF is the main pacesetter among all the three parts of one of the best-known trade fairs on the Czech market. The fact is that also another piece of knowledge collected from the responses of both visitors and exhibitors of this year’s edition is rather surprising …
The area of printing, especially digital printing, cannot be perceived, already for quite a long time, only in terms of technologies or (on the other hand) mercantile criteria or printed periodicals. Digital printing brings many challenges and especially a great potential. The REKLAMA POLYGRAF OBALY Trade Fair presented technologies addressing both producers and suppliers of the packaging as well as advertising segments. And even this fact is another proof that it was a right decision to merge the advertising world with the packaging sphere at the trade fair. Besides, packages also bear advertising, whether visible or invisible, subliminal message, which means that the link among all the three segments is really strong.
Targeted advertising campaign brings the required clientele to the Exhibition Centre
The trade fair for printing, packaging and advertising is, by the way, interconnected also in promotional activities carried out before the event. Within the framework of targeted advertising campaigns of the trade fair promotion it is necessary to mention dozens of PR contributions, advertisements, as well as outdoor advertising. In order to increase the number of professional visitors and therefore also to foster the potential clientele of exhibitors, the organisers present various billboards and megaboards in frequented places every year.
The Internet-based advertising is successful as well
On the one hand, there is an interconnection with printed specialised periodicals, and on the other hand – the regularly issued Newsletter is distributed in a targeted way and electronic form to thousands of addresses. The organisers ensure the e-direct service which is successful at present too. Almost 15,000 visitors were invited to the trade fair in an electronic form. The Newsletter was followed up by the PPC campaign working with several types of banners which appeared almost on one hundred web sites. The targeted online campaign within the framework of the Internet-based advertising area on Facebook, Google, Seznam was not missing either. The promotion of the trade fair in foreign countries is a matter-of-course too.
The Xerox company belongs among traditional exhibitors at the REKLAMA POLYGRAF OBALY Trade Fair. As far as last year is concerned, the PVA Exhibition Centre in Prague Letňany was selected even by the Xerox company for the European premiere of its unique Xerox Iridesse technology. Since its introduction to the market, this machine has been attracting an authorised interest all over the world and it has achieved a number of appraisals as well. The latest one was obtained in the second half of this year’s May from the European Digital Press Association.
Xerox Iridesse is the only digital printing machine which is able to print, with a high precision, up to six colours in the only through-pass with a capability of improving the output by decorative metallic, transparent and white inks. This approach means that digital printers have more possibilities in the field of the actual design and facilitate printing of attractive press applications even in small volumes.
The highest award right in three categories
The Iridesse production machine was selected and appraised by the EDP on Wednesday, 15 May 2019, within the framework of the largest European exhibition focused on specialised printing, i.e. FESPA Global Print Expo in Munich, for the success in three categories – costs, effectiveness and quality.
Successful case study
One of the first clients who were testing Iridesse was the London-based company “IPW1”. The successful testing was followed by installation of the Iridesse printers all over Europe, including leading British commercial providers of printing services, i.e. Hickling & Squires and Hobs Repro, Italy-based Furlan Grafica, Spanish Adaequo and ByPrint Madrid, Swiss ILG Druck and Printsalon operating in Benelux.
The Iridesse production machine provides designers and digital providers of printing services with capabilities of differing among individual offers and extending business activities with the help of multiple functions, better quality and major flexibility at lower expenses.
Successful business meetings are implemented at the trade fair every year not only by suppliers of digital technologies, but also by the segment of processing technologies. It is possible to find really a large number of these firms at the PVA Exhibition Centre in Letňany and it is not possible to classify them all into several subgroups only. Great attention has been paid this year (without limitation) to the exhibitors of cutting plotters, milling machines, CNC or laser systems.
Many exhibitors presenting these technologies have been taking part in the trade fair on a regular basis for many years, and some of them even have permanent locations of their stands. Among traditional trade fair participants, it is necessary to mention also the well-known Olomouc-based supplier “HAWE Systems”, which regularly presents solutions for both packaging specialists and the advertising sector. An advantage of cutting plotters (Aristo) as well as advanced CNC cutting and milling systems (MultiCAM) is not only their very good performance and long lifetime, but also the open architecture enabling cooperation with all industrial CAD/CAM standards.
European print-to-cut premiere at the Prague Exhibition Centre
Besides the above-mentioned technologies, Hawe offers also a solution for laser cutting (Eurolaser) or plasma cutting, as well as waterjet cutting (MultiCam). A wide offer of all these processing technologies was offered at the trade fair also by other suppliers, whether in the form of live demonstrations of technologies or presentations of finished products. It was also possible to admire a presentation of the “regular star” in the field of cutting plotters for packaging experts, from the Kongsberg company (at the Exhibition Centre presented by Macron Systems, the technology supplier).
A pleasant fact was formed of a number of premieres, not only in the field of digital press, but also from the area of processing, even at a European scale. Appropriate attention was paid to the presentation of Gerber MCT cutter. In this case the matter concerns a single print-to-cut system with complete integration of various work procedures. The technology supplier, i.e. the Spandex company, even chose the Prague Exhibition Centre for its European premiere.
Quite a large European premiere in terms of both performance and dimensions
Gerber MCT Cutter is a universal digital device which is intended not only for cutting, but also for milling and finalisation with a number of integrated work procedures. The progressive plotter type with a robust steel structure can be used for both sheets and rolls, and can be applied to both firm and flexible materials as well. Besides its stability, the technology will attract attention also in terms of its size. It is possible to supply the plotter system, in a bespoke mode, in a number of dimensions, the lowest ones being 1.6 x1.6m, but on a standard basis it is possible to offer such dimensions as up to 3.2 x 6. 4 m! The technology is controlled with the help of the highly intuitive TigerVision Gerber MCT interface, and common import CAD or graphic formats do not mean any problem for it. The system is compatible with a number of RIP SW products and printers as well.
With development of digital technologies, it is currently almost impossible to imagine a manufacturer of packaging materials, advertising agency or signmaking area without any “digital technology”. New capital expenditures are implemented or at least prepared not only by the existing or conversely beginning users, but a current trend is represented also by classical large producers of conventional technologies, who use digital printing technologies as an attractive alternative for extension of their business opportunities.
In no case is a decision about the purchase of a digital machine an easy task, and even though one can often read in the press that the most decisive factor is the price of the technology, this cliché has been obsolete for a long time. The current digital technologies offer a wide range of possibilities which are exactly tailored to the client. Of course, the wide offer can often be even less synoptic and more time demanding in terms of orientation.
REKLAMA POLYGRAF OBALY and digital technologies have been interconnected for a number of years
Both manufacturers and their current as well as potential clients have been assessing the attendance of the three Prague spring trade fairs very positively from the viewpoint of information and contacts. The current polygraphy has a wide offer in the area of digital press, whether in the form of variability of materials, formats as well as products. Digital press is a highly heterogeneous matter not only in terms of variable technologies or designs of machines, but of course also as far as the purchase price is concerned. Here, it is, however, especially true that a low purchase price may not mean by far the least expensive deal with regard to later operational costs, servicing etc.
A unique digital trend is CMYK++ and advanced refinement
The current quality of digital press is able to compete, without any problems, with conventional printing technologies even at an industrial scale. The largest trends include multicolour digital machines with a colour gamut as large as possible. In particular, in the field of advertising and consumer packages with added value, a great benefit is advanced refinement, especially in the form of structural effect coating. By the way, it was possible to see also these trends at the stands of the exhibitors, including the best-known companies – DataLine Technology (representing HP Indigo, Scodix, Highcon etc.), Konica Minolta, Mimaki, Oki, Bitcon, Xerox and many others.
The interconnection of the sectors of Advertising, Polygraph and Packaging which are often also very closely interlinked has been considered as good idea at these trade fairs already since their beginning. Although the printing and refinement technologies are probably most dominating at the trade fair, the actual producers are not missing there either, i.e. including packaging material manufacturers. The Achilles company is one of those which have belonged among “expressive faces” of the event already for several editions.
One of the best-known manufacturers of coated and luxurious cardboard products belongs to the Achilles Group. The resulting products are typical of high-quality precise production design in connection with excellent printing and impressive refinement. Mr. Jiří Šonka, Executive Officer of the Company, explains why the company exhibits at the trade fair on a regular basis.
How many times have you already taken part as an exhibitor in the REKLAMA POLYGRAF OBALY Trade Fair?
We have taken part in this exhibition already for the eighth time this year.
How do you assess this year’s edition?
In my opinion, the level of the exhibition improves every year. It can be seen especially in the area of printing technologies in the context of digital processes, which register a very fast progress. This goes hand in hand with user friendliness and operation comfort, scope of the range of use and last but not least also the application in practice.
For us, known as “packaging specialists” in the category of coated cardboard products, the development does not proceed so quickly, nevertheless we are witnesses of changes on the market and we can see gradual penetration of enquiries that are associated with integration of electronics. The trend of further improvements and extraordinary optical and haptic requirements for luxurious cardboard products continues. We are not only carriers of practical – production skills, but we are able to apply our “skilfulness” also in the area of refinement of surfaces by way of multiple offers of laminations, varnishes and other haptic effects during implementation of demanding projects for significant foreign brands. In this spirit we took part in interesting discussions with new prospects and I am rather impatient in terms of expectation of our next cooperation.
On the other hand, what were you missing at the trade fair?
In my personal opinion, this exhibition is missing events with support of marketing or advertising agencies which are in primary contacts with their clients, and therefore they can immediately and quickly transform opinions and changes in the market into practice. This is not the case there.
Do you preliminarily consider taking part in the next edition of the event?
Definitely yes. I consider our participation in this event to be not only a matter of my personal prestige, but if I am to speak on behalf of the team of Achilles CZ, then it is necessary to stress that meeting new people, new requirements for new products and last but not least also the possibility of seeing beautiful products of other “packaging experts” are enormously interesting, enriching and important inspirations for the work of all of us within the company.
From the viewpoint of both visitors and exhibitors, this year’s trade fair is assessed very positively. In order that the existing as well as potential exhibitors intending to take part in the next edition can make an idea, some companies with different business offers gradually present their opinions through answers to the same questions. Large interest has been raised for many years by the product range offered by the DataLine company. Mr. Martin Bělík, Marketing & Sales Specialist, DataLine Technology, explains the importance which this trade fair has for his company.
The DataLine company has belonged among leading exhibitors presenting advanced technologies for quite a long time. On the market it represents especially HP Indigo, Scodix and Higcon. This means super-advanced digital printing, thanks to its high quality known as digital offset, digital effect refinement, including structural varnishing and as the latest news the production type of laser cut-outs.
How many times have you already taken part as an exhibitor in the REKLAMA POLYGRAF OBALY Trade Fair?
I am unable to compute this but I will say it in other words – we have not missed any of the last editions of the trade fair.
How do you assess this year’s edition? For example, whether it meant any business opportunities, shift towards a particular product range, useful contacts, overall impression etc. for you.
This year’s edition has surprised us very nicely through the large number of visitors. With regard to the structure of visitors we have not exhibited any machines this year, but examples of real products which are produced on our machines. We had many inspiring discussions and negotiations with people from advertising agencies, fine art and graphic specialists, designers as well as users of package solutions.
What were you missing at the trade fair? Would you like to propose any changes, shifts, improvements etc. in the future?
The trade fair is, more or less, the same every year, the level has been traditionally very good. A good idea was to transfer this event from hot May to April which is more pleasant in terms of temperature. I perceive rather the items of accompanying nature, which could be better – for example capacity and quality of refreshment, free parking …
Do you preliminarily consider taking part in the next edition of the event?
Polygraf will be held before Drupa, which means that we will use our participation in Polygraf for inviting our customers to that great event, to sum up: Yes, we will be present at Polygraf.
The range of displays and other POS production is an important communication promotional means. While in the 19th century, when the first displays appeared, people started to speak about them as about mute shop assistants, the current displays must address customers much more. Users would like promotional advertising objects, stands or banners to offer especially a story with which they could identify themselves.
Displays and other POS products support sales volumes in a significant way. The offer of these means is really wide, from table stands to floor displays and integrated solutions of such a type as e.g. tasting points of sale. The support of a product, however, by far need not be limited to the elements which are connected with it as a direct carrier. An efficient support advertising includes rollers (roll-up systems), boards, banners, wobblers, stoppers and other products.
Attractiveness associated with long lifetime
One of the most quickly growing companies supplying portable displays all over Europe is Very Displays. Exceptional high-quality POS products are often absolutely non-interchangeable from the viewpoint of their design and create alternatively a great competition advantage for their users. A benefit is a long lifetime – many solutions are offered in a material combination, with a firm structural frame.
Modern advertising with a large marketing potential
The Ultima Displays brand has quickly become a European leader on the visual communication market with its unique range of products and services. The company which is a part of the P3 Group offers a complete range of portable and folding solutions intended for the European market. The LED Trappa wall-mounted frames are very popular too. The frame is equipped with a LED backlight system and thanks to this system it is able to create a stylish and interesting display on any wall. The LED backlight system featuring a low consumption is lit on all the four sides and helps to create a really attractive type of graphics which is very easy to interchange as well.
A full POS product range at affordable prices
Both classical and digital eye-catchers, light frames, as well as a large range of caption display cases (information, interior, outdoor, for posters, etc.) – this is just a part of the offer of the well-known supplier of successful POS solutions, the Jansen Display company. Among the most attractive products of this company it is necessary to mention also floor eye-catchers, which are highly visible and effective communication tools. At the same time, they are, however, also highly resistant, of a design type, and last but not least they are offered at very affordable prices.
Long-term research studies have evidenced that paper products are perceived by consumers as environment-friendly products which do not cause any major load on nature. Concerning package production, paper and cardboard belong among the most frequently used substrates. At present, there are even many initiatives where these materials, especially in the package segment, often replace less environment-friendly materials or at least represent another alternative to them. Various matters of interest and news of the “paper” product range will not be missing at the PVA Exhibition Centre in Letňany either.
At the time of hard competition, it is necessary to raise a maximum interest, which holds especially for consumer or gift packages. An attractive product range is offered by the Achilles company, which is a part of the Achilles Group and is a well-known manufacturer of binders, folders, cases and gift packages. Especially in case of gift boxes the manufacturer achieves high quality and exclusiveness not only thanks to precision production or high-quality materials, but also for the reason of wide possibilities of technological refinement (varnishes, glossy, matt, structural as well as holographic lamination, etc.).
Ottova tiskárna to celebrate its 20th birthday!
Even though Ottova tiskárna celebrates already the 20th anniversary of its establishment, the fact is that it has been manufacturing paper bags for a shorter time, but still it has been addressed its clientele since the very beginning through high quality of its products and mainly through creativity of its solutions. And visitors can see how easy or (conversely) complicated the production of a paper bag may be right at the company’s stand. A great innovation of this year is represented by wide possibilities of the offer of this company, thanks to a new technology in the form of a high-capacity laser.
From packages to POS production
Individual approach to customers, the company’s own development and design team, possibility of production from small quantities, modern technology and many years of experience in the sector, together with the focus on development and innovations, enable Paketo (GNP, s. r. o.) to create packages as well as displays with a high added value. The presentation will include also demonstrations and applications of highly popular large-format digital printing, partial varnishing or lamination.
How to successfully arrange for highly demanded small-series production?
MAILTEC SLOVAKIA, spol. s r. o. belongs among leading suppliers of digital technologies (laser, inkjet, Memjet printing technologies) which are intended especially for label production. At the Prague Exhibition Centre, however, the company will introduce, for the first time, also an interesting solution for manufacturers of packages. For the first time it will be possible to see a presentation of the unique equipment “SlimBox”, which is suitable for small-series production of box packages made of corrugated cardboard. The packages are “tailored” to particular products. This solution makes it possible to minimise the costs of packing and transport, it is possible to print directly onto the material or to mark it with a label.
Interconnection of the fields of printing, advertising and packages at the REKLAMA POLYGRAF OBALY (ADVERTISING/POLYGRAPH/PACKAGING) Trade Fair is an especially convenient solution intended mainly for those who offer or (conversely) search for original solutions or advanced production technologies. Current manufacturers of advertising objects, designers, printing experts or package design specialists agree that one of the most important roles during development or production is played by high-quality materials. At the PVA Exhibition Centre it will be possible to see several leading suppliers of various materials in April. And today we would like to introduce at least a small sample of some material innovations.
The wholesale operation of the Igepa company belongs among progressive suppliers with a wide offer. The offer of graphic and office paper includes natural offset paper, coated paper, NCR or self-adhesive paper, cardboards, special graphic paper, paper with certificates for digital print – all of this in a wide range of surface density and formats, including atypical dimensions. Since the company belongs at the same time among the largest suppliers of materials for signmaking on the Czech market as well, it is possible to choose also from the wide range of materials, such as car wrapping materials, materials for digital large-format printing (both solvent-based and water-based machines), materials for screen process printing, engraving, milling or light advertising, plate materials, information systems, window foils.
Papyrus to present an exclusive offer of Gmund Colors
The Papyrus Bohemia company belongs among leading European suppliers of materials as well as associated services. Besides a very wide offer for industrial solutions, the company offers many creative materials. Among special innovations on our market it is suitable to mention the new types of paper “Gmund Colors”, the exclusive supplier of which is just Papyrus. The latest offer which has started to be distributed includes even three interesting innovations. A common characteristic of the Gmund Colors Food, Gmund Colors Heavy and Gmund Colors Volume paper consists of fascinating colours, high quality and perfect processability. Gmund Colors Food in 12 colour shades and with a possibility of both matt and glossy designs offers a solution in the field of luxurious packages for the food industry. From the sales expositions to high-quality packing it is possible to use Gmund Colors Heavy, which is offered by the company in surface densities from 480 to 700 g/m². Exceptional stability is offered by the multi-component material “Gmund Colors Volume”, which is suitable for book printing, screen process printing, imprint or foundry type. It is ideal for product packages where a high quality and focus on detail are required. The core of the robust corrugated board is backed with the top-quality paper, which means that the matt design of the material surface raises a fine and very exclusive impression.
Timeless and distinctive trends
Creative materials are supplied also by the Antalis company. At the end of the year, this company presented its absolute news in Prague, in the form of the new sample book entitled “The Paper Book 2018-2021”, which is formed of sheets of individual paper materials of such brands as Conqueror, Curious Collection, Keaykolour, Rives, Rives Sensation, Pop´Set, Opale and Creative Labels. The Keaykolour series was newly extended from existing 20 to 48 colours. Paper materials with refined metallic surface, known as Curious Metallics, have been enriched this year with 15 new timeless colours, whereby the offered pallet was extended to 30 colour shades. In the new Curious Metallics series it is possible to find not only cool colour shades (Aloe and Aquamarine), but also the deep black colour “Night”, which is as dark as night and as rich as obsidian. And even the iconic brand “Conqueror” obtained a support in the form of 3 timeless grey colour shades – Feather, Pencil and Cartridge. The book contains also such samples as Curious Alchemy, a brand-new series of five colours inspired by precious metals which can reflect light.
The development of digitalisation is very fast and all branches must respond to its progress, including the printing sector. Traditional firms which want to maintain their positions also in 2019 must adapt their machinery as well as offered services just to current requirements of the market. What are the trends in the printing sector for this year?
Various working technologies will start to use artificial intelligence for facilitation of individual tasks. Already in 2018 it was possible to clarify some basic abilities of voice recognition for intelligent printers and multifunctional devices, for example at the Xerox and HP companies. This year it is possible to expect further improvements, which should depend, to a large extent, on partnerships with such companies as Google and Amazon. The strong trend of digitalisation or the development towards intelligent workplaces are, however, not the only trends. The printed and digital world will get more and more interconnected and will place a greater emphasis on safety as well.
Convergency of printing and digitalisation
Interconnection of printing and digitalisation increases demand for integrated processing of documents. In spite of fast introduction of digital and mobile technologies, many companies continue to depend, to a certain extent, on printing and according to many statistical researches it seems that this situation will persist still for several years. And just this persisting trend in the use of printing materials is an opportunity for MPS providers in the offer of integrated services in the field of paper and digital workflows.
In the opinion of the Quocirca company, Xerox has become a leader in the area of MPS services, thanks to its ConnectKey platform, which is able to transform paper into a digital form with the help of applications easily and quickly. Therefore, Xerox is able to help companies to achieve a better use of the existing investments in printing services and to provide them with consultancy facilitating the most effective setup of work processes.
Expertise in the field of IT services and further cloud expansion
According to research performed by the Quocirca company and published in the Print 2025 Report, companies will definitely prefer IT service providers to traditional print suppliers by 2025. If companies want to keep their positions in a natural way or thanks to partnership with experienced suppliers of IT services, they will have to extend the range of offered products, services and security within the framework of the services provided at a general level. Printing service management with the help of cloud systems will become still more important and almost predominant in the years to come. Its use reduces printing costs as well as the load associated with administration of more servers. It makes it possible to improve cooperation with customers with the help of a flexible and inexpensive access to printing services. This way it improves also the access of the firms providing printing services to small and medium-size enterprises (SMB) as clients. Several companies have already taken a step in this direction. Among these companies it is necessary to mention Lexmark, Xerox and Ricoh together with Y Soft and they are committed to further extend their offers.
Car wrapping competitions are very popular in the world and almost always they are presentations of the skills of applicators working with one brand of foils. This will hold also for this year’s REKLAMA POLYGRAF OBALY Trade Fair, when the Car Wrapping Championship of the Czech Republic and Slovakia is planned for the first day of the trade fair in the hall no. 7. Both application firms and suppliers will have a possibility of getting registered in the competition. Every competition team will have two applicators and one representative from the supplier who is to be available for visitors’ questions. The aim of the competition will be to present quality in this area, and for the competition participants it will surely be interesting to compare their skills with their competitors.
Time is the greatest enemy of modern people. And traditional visitors operating as designers or material procurement experts appreciate the Reklama Polygraf Obaly Trade Fair every year when they can see how many appointments it is possible to organise during one day of their visit. It has already become a tradition lasting for several years that almost all leading suppliers of graphic as well as office papers, cardboards and foils present their articles at the Exhibition Centre. It is possible to assess quality of individual substrates directly at the trade fair because samples, including examples of their use, are not missing at the exhibitors’ expositions.
The quality of package or polygraph production is formed of general high-quality implementation of production. It is affected, in a significant extent, by data preparation and technological equipment during production. A significant aspect is, however, also the material used for production of the package, display or other products. It does not pay to underestimate the importance of material selection. High-quality selection of materials is also a core factor for the area of signmaking, advertising or car wrapping, which is also a traditional part of the event at the Exhibition Centre.
High-quality material of packages increases product marketability potentials
We live in the world of abundance and excess, which leads to a high supply of all types of products and fights for customers. While in the area of transport packages we are dealing rather with load bearing capacities of packages, for consumer, gift or advertising packages we are interested much more in visual impressions. An advanced form during the design development is the effort of involving more senses in the selection process (finalised by purchase of a product) than just the sight.
People choose by seeing, touching as well as smelling
In case of folding packages, it has been evidenced that consumers appreciate not only impressive graphics, but also some additional benefits. Marketability is positively influenced by 2D materials with 3D surface. How is it possible to achieve this condition? High whiteness and smoothness ensure excellent printing and effective use even in the case of application of special effects. For high-quality coated cardboards it is possible to use e.g. precision of stamping or microstamping. Many luxury paper and cardboard materials can provide also another additional visual impression (touch effect, pearly impression, surface structure, various types of gloss etc.). In combination with the surface structure, high-quality cardboards can provide customers with very pleasant haptic experience. In the offers of many exhibitors it is possible to find a number of substrates featuring various colours and surfaces (marbled, smooth, stamped etc.). Many materials are intended also for possible printing by means of digital technologies. High-quality cardboards or paper materials are also suitable for further refinement, including structural treatments or use of fragrance varnishes. The result then consists in involvement of more senses at the same time and great shopping experience.
Advertising, printing and packages go hand in hand with each other, and it is the case of this year’s REKLAMA POLYGRAF OBALY Trade Fair too. Without successful fulfilment of marketing functions of packages many products would be unable to compete successfully on the market featuring abundancy and surplus of supply. This means that package designs are very important for product marketability. Current technologies are able to offer a number of benefits which often increase marketability of the goods, although this often does not mean any price undercutting, but quite the opposite!
It does not pay to save cost of premium packages
If producers want their product to be perceived in a qualitatively higher category, the package must correspond to this philosophy too. While in case of a simple transport flap box customers appreciate, besides its trouble-free functionality, especially its lower price, in case of sales premium packages the savings at any price conversely might not pay in the end. The product itself is in this case a more expensive article, and therefore saving on packaging is not too appropriate. Not only will low-quality packages or packages raising low-end impressions at first sight hardly increase marketability, but they often will not support the brand credibility either. On the other hand, if designers are able to project an attractive story which is credible for consumers into the package, even though at a price of its increased production costs, consumers interconnect the design with the product and are willing to pay little more for the increased quality.
Multi-colour printing and what else…
Although it may seem that the printing quality has already reached its culmination, it continues to rise. Most printers use CMYK ++ printing systems. In order to be more visible among many competitors it is therefore almost a must, especially for premium products, to use any of modern refinement methods for packages. Besides stamping, lamination or conventional varnishing with matt or high-gloss lacquers in area-wide or partial designs, creation of the surface structure belongs among the most attractive modern methods of refinement. Together with screen printing processes, the effect creating structural lacquering is currently created especially with the help of digital technologies. In the extending supply it is possible to create not only various surface structures, but also to use untraditional lacquers, for example with additions of glitters etc.
At the sixth edition of the largest overview of 3D printing technologies which is to be held from 9 to 11 April 2019 in the Hall no. 6 of the PVA EXPO PRAGUE Exhibition Centre in Letňany, the general public will have an opportunity to get familiar with the first Czech rePET filament which arose from 100% recycled materials. This is connected with the fact that the core topic of this year’s edition is 3D print operation ecology and associated recycling. Besides the core topic, visitors may be looking forward to the greatest presentation of affordable table 3D printers and 3D scanners in one place and innovations from leading Czech manufacturers of filaments. A part of the accompanying programme will be, also this year, the all-day specialised conference and the unique competition of 3D printers.
At present, one of the main topics dealt with by package producers is interconnection of digital printing and digital cutting processes, and therefore creation of advanced digital production, whose another associated benefit is customisation, which is always more and more frequently required. Visitors can make themselves familiar with hot news during introduction of complete digitisation of package production at the REKLAMA POLYGRAF OBALY Trade Fair, which is to be held at the Letňany Exhibition Centre already in two months.
High-quality digital printing in connection with advanced technologies in the form of plotters, cutters or lasers is a great topic at all specialised trade fairs, including the largest ones. A pleasant fact for visitors who are looking for new possibilities of extension of their production is representation of leading suppliers from the area of digital printing and subsequent processing at the exhibition centre. This is not only about stands with presentations of artefacts or virtual production. But conversely, almost all the exhibitors who have already got registered for this event will present their technologies “in action”, which means that it will not be any problem to verify quality which should correspond with presupposed expectations!
Why digital printing of packages?
Times have changed, job volumes are reduced, but on the other hand customers require much higher flexibility. In case of conventional production, the process is longer due to necessary preparation in the form of printing plates, cutting dies etc. In case of digital production, it is necessary to have high-quality digital printing which does not need any plates. The printing process costs do not rise due to changes during the job processing. And the price of digital printing is not influenced by the size of the series either. The current production digital printing process offers much more than classical four-colour prints to manufacturers of packages or polygraph production, which used to be the case still not so long ago, for example extension of the colour gamut with other direct colours, including white and metallic colours.
Digital cutting does not mean just plotters
And it is possible to observe similar quality development trends also in case of digital cutting, which can be implemented immediately after construction approval by the customer if appropriate equipment is available. Instead of production of a blade cutting tool, the CAM output device will read data and will start to implement this data in the production process. The CAM output may be formed by both plotter and laser devices. And suppliers of both these technologies will not be missing at the exhibition centre this year either. From the viewpoint of the current development of digital cutting, producers offer solutions for the area of “only” dummy sampling as well as for full-value production processes.
The days when packages were expected to provide only protective functions in connection with a better possibility of handling have been over for many years. Current packages assumed the role of shop assistants with some of their functions (informative, marking) already long ago. At present they are frequently used also as an advertising medium (marketing-promotional or psychologically-aesthetic function). Due to hard competition it is necessary for packages to be able not only to address customers with their appearance, but they must convince them about an immediate (or slightly postponed in terms of time) purchase. Besides the rules of the marketing mix, current package developers and especially graphic artists must be able to work with the well-known AIDA rule.
In this case the matter concerns the manner of gradual, stepped and effective impacts of promotion or advertising of certain products through packages. It is just the package that must be able to draw ATTENTION (A - Attention) through its entire concepts, with regard to information about the product, then it should raise the INTEREST (I – Interest) in the product at customers so that they will have a DESIRE (D – Desire) to own that product or they will even long for such ownership, and so that this desire can promptly become a challenge for ACTION (A – Action), i.e. a challenge leading to the purchase of the product, to filing a purchase order etc. Especially the current Z generation (people who were born from the mid 1990s to now), however, expects still more from the AIDA rule, and therefore marketing experts complete the well-known rule still with the fifth level, which is S – SATISFACTION. In this case the matter does not concern just a simple satisfaction, but also further recommendations of the product, including creation of the evaluation scale, qualitative comparative lists etc. In any case it is necessary to pay appropriate attention to packages because complementary aspects, such as user-friendly or unfriendly opening system, high-quality or poor-quality print on the package or material quality rating can be seen quite often in evaluations provided by respondents.
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