News

The largest meeting of professionals from the field of advertising and printing services, marketing, media and packaging in Central Europe took place from 29 to 31 May 2018 at the PVA EXPO PRAGUE Exhibition Centre in Letňany. This year’s edition was very rich again, and popular competitions, exhibition events, lectures or workshops organised directly at the expositions of individual exhibitors were not missing either.

Cutting the textile for the right cut before sewing

The Marking Laser of a new generation which is to be presented by 4isp at the trade fair is able to cut the textile to the right cut within a few seconds and repeatedly according to the drawing specified.

The jubilee edition of the REKLAMA POLYGRAF Trade Fair is quickly approaching, and leading world players who are represented in our market will not be missing at the PVA EXPO Prague Letňany Exhibition Centre in any case. Some of them even, already at least partially, start to reveal the news which they intend to present at the Exhibition Centre. What can one look forward to in the area of digital printing from such companies as Canon or Xerox?

Many exhibitors presenting digital machines focus on customers from the polygraphy sector as well as on packaging specialists, and especially due to them it is possible to find large-format machines among the innovations presented. A trendy strategy in the field of digital printing is to offer an added value not only in the field of high-quality printing but also the subsequent finishing and refinement. In the case of modern digital printing it is possible to see also the possibilities of digital sleeking, structural varnishing or implementation of metallic effects.

The REKLAMA POLYGRAF Trade Fair is naturally connected with the advertising world. Besides advertising textiles and office supplies, also USB or flash disks belong among   popular useful office objects. Flash disks provide their users not only with practical benefits in the form of their use, but they refer to their donor also through the logo used. The print can be implemented in various ways, at present most frequently in a digital way, by way of pad printing (tampography) or screen process printing. And if you want a gift in the form of a flash disk to be still more expressive, it is possible to add another promotional accent through an untraditional shape.

Suppliers of materials will present their offers on the exhibition area at the REKLAMA POLYGRAF Trade Fair as well. No matter whether main attention is paid to packaging, POS or a particular type of advertising announcement of area or spatial nature, all these tools depend not only on the quality of print or production, but the resulting perception is given quite often just by the selection of high-quality materials.

POPAI is an international non-profit organisation, whose mission is marketing support in the point of sale and its representation in the form of POPAI Central Europe, which is a Central-European branch of the world association, and will be present, like usual, at the Exhibition Centre in Letňany too. 

It is mainly suppliers of digital machines that are to be plentifully represented within the framework of the two trade fairs at the Exhibition Centre in May. Besides the polygraph production, leading manufacturers active in the field of digital print focus their activities on producers of packages more and more often. Visitors coming to the REKLAMA POLYGRAF Trade Fair will be able to look forward again to expositions of the most important players on the Czech market – such companies as Xerox, Spandex, Dataline, Ricoh or Slovakia-based Nanotec will welcome their customers with their extensive expositions.

The exhibitors dealing with production and supplies of digital printing equipment (especially printing plotters) have been represented at the REKLAMA POLYGRAF Trade Fair for a number of years, and the same will held for the edition of 2018 as well. Modern producers of digital machines try to develop technologies in such a manner that they can correspond to the widest possible range of materials, while providing excellent quality as a special bonus. And yet there is a significant development step which is surely to be registered by both exhibitors and visitors. Whilst until recently digital printing was focused mainly on the area of pure polygraphy, advertising or signmaking, at present the development is concentrated on packages. This means that machines of larger formats are offered for materials featuring higher basis weights so that they can be useable in the world of packaging as much as possible. Thanks to the developed automation it is possible to print many more orders at lower printing circulations already now. Not speaking about the possibilities of personalisation which belongs among main tools for addressing individual customers.

The jubilee 25^th edition of the International trade fair REKLAMA POLYGRAF, which is a unique platform for the sharing of news, will be held from 29 May to 31 May 2018. Modern and attractive expositions of Czech and foreign firms, manufacturers and suppliers from the field of advertising and communication will be offered by the PVA EXPO PRAGUE Exhibition Centre under one roof.