News

Advertising, printing and packages go hand in hand with each other, and it is the case of this year’s REKLAMA POLYGRAF OBALY Trade Fair too. Without successful fulfilment of marketing functions of packages many products would be unable to compete successfully on the market featuring abundancy and surplus of supply. This means that package designs are very important for product marketability. Current technologies are able to offer a number of benefits which often increase marketability of the goods, although this often does not mean any price undercutting, but quite the opposite!

At the sixth edition of the largest overview of 3D printing technologies which is to be held from 9 to 11 April 2019 in the Hall no. 6 of the PVA EXPO PRAGUE Exhibition Centre in Letňany, the general public will have an opportunity to get familiar with the first Czech rePET filament which arose from 100% recycled materials.

At present, one of the main topics dealt with by package producers is interconnection of digital printing and digital cutting processes, and therefore creation of advanced digital production, whose another associated benefit is customisation, which is always more and more frequently required. Visitors can make themselves familiar with hot news during introduction of complete digitisation of package production at the REKLAMA POLYGRAF OBALY Trade Fair, which is to be held at the Letňany Exhibition Centre already in two months.

Company ABF, a.s. dissociates itself from the practices of companies International Fair Directory, Expo Guide, MULPOR Company S.A., FAIR Guide, Construct Data, that offer the publication of company data in the online trade fair catalogue. Although the offer for the publication of the data in the online catalogue is presented as free of charge, after completing and submitting the data, the client will receive an invoice for the payment of almost EUR 1200 per year.

Furthermore, ABF, a.s. declares that it has never granted the mentioned companies permission to use or promote protected names or logos of trade fairs organized by ABF, a. s. and to address individual exhibitors on behalf of the organizer of the fair.

Company CS katalogy s.r.o. is exclusively authorized company by ABF, a.s. to collect the data and exhibitors documents and to production of catalogues and trade fair guides of all events held by ABF, a.s. CS katalogy s.r.o. is given permission to use and promote  protected names and logos of the fairs and to adddress the individual exhibitors on behalf of the organizer of the fair.

The days when packages were expected to provide only protective functions in connection with a better possibility of handling have been over for many years. Current packages assumed the role of shop assistants with some of their functions (informative, marking) already long ago. At present they are frequently used also as an advertising medium (marketing-promotional or psychologically-aesthetic function). Due to hard competition it is necessary for packages to be able not only to address customers with their appearance, but they must convince them about an immediate (or slightly postponed in terms of time) purchase. Besides the rules of the marketing mix, current package developers and especially graphic artists must be able to work with the well-known AIDA rule.

It has already become a tradition that many producers of packages attend the REKLAMA POLYGRAF OBALY Trade Fair. And the same will hold also for next spring, when this trade fair is to celebrate already the 26^th edition of its organisation. The current world of packages is inherently and very closely connected with the world of advertising and press. And the marketing functions performed by packages have not been just an added value already for quite a long time, but belong, especially in case of consumer packages, among primary functions.

The SYBA Packaging Institute was a partner of the REKLAMA POLYGRAF OBALY Trade Fairs in their last year’s edition and was also a sponsor of many professional events held right at the PVA Exhibition Centre in Prague Letňany. And it was for the first time in the history when exhibits were assessed right at the exhibition centre within the framework of the prestigious (and the only one on the Czech market) certified competition known as “Package of the Year”. Visitors could see all the exhibits as well because they were presented there. The partnership between the two entities continues at present as well.

REKLAMA POLYGRAF, one of the best known Czech trade fairs, in connection with the OBALY (PACKAGING) Trade Fair, celebrated already 25 years from its foundation in May this year. It was evaluated by both exhibitors and visitor as extremely successful.

The preparations for the next edition of the REKLAMA POLYGRAF PACKAGING International Trade Fair are just starting. Take advantage of early bird rates which are valid until 31 October 2018.  The application form can be found in the section For exhibitors or here.

Company ABF, a.s. dissociates itself from the practices of companies International Fair Trade, Expo Guide, MULPOR Company S.A., FAIR Guide, Construct Data, which offer the publication of company data in the internet catalog of trade fairs and exhibitors. 

Although the offer for the publication of the data in the catalog is presented as free of charge, after completing and submitting the data, the client will receive an invoice for the payment of almost EUR 1200 per year.

Furthermore, ABF, a.s. declares that it has never granted the mentioned companies permission to use or promote the protected names or logos of trade fairs organized by ABF, a. s. and to address individual exhibitors on behalf of the organizer of the fair.