Christmas holidays should not be a season full of stress, but conversely, they should be a period of calm and comfort. They are associated also with Christmas gifts which are again connected with packages and packing. These are one of the topics which are followed up also by the REKLAMA POLYGRAF OBALY Trade Fair every year. Regardless of the fact that trade fair preparations are fully underway, let us try to think about Christmas packages a little bit on our web site too.
The atmosphere before Christmas is supported by a number of activities directly connected with Christmas holidays. Some activities concern packaging experts and advertising industries as well. Advent calendars have always belonged among very popular items. It is, however, true that we have registered a strong development since the times when these articles were unified flat calendars with perforated windows containing a concealed piece of chocolate.
The REKLAMA POLYGRAF OBALY Trade Fair visitors can get familiar with the digital structural effect-making varnishing system “Scodix” thanks to the DataLine Technology company, which represents Scodix on our market, and at the same time it belongs among the most frequently visited exhibitors at the PVA Prague Exhibition Centre in Letňany. Scodix is coming with another innovation this year, in the form of an offer of the W2P workflow.
Almost every manufacturer of carboard products or signmaking systems knows Kongsberg cutting plotters, at least by the brand. Plotters are known through their high quality, variability and performance. A non-negligible advantage is that their production takes place in our country in Brno. At the end of summer, the ESKO company, which is a manufacturer of the plotters, presented several innovations.
The trend of the REKLAMA POLYGRAF OBALY Trade Fair, which was registered by many visitors as well as exhibitors, is the continually increasing segment of printing or digital technologies. It would, however, be a great mistake to think that POLYGRAF is the main pacesetter among all the three parts of one of the best-known trade fairs on the Czech market.
The Xerox company belongs among traditional exhibitors at the REKLAMA POLYGRAF OBALY Trade Fair. As far as last year is concerned, the PVA Exhibition Centre in Prague Letňany was selected even by the Xerox company for the European premiere of its unique Xerox Iridesse technology. Since its introduction to the market, this machine has been attracting an authorised interest all over the world and it has achieved a number of appraisals as well. The latest one was obtained in the second half of this year’s May from the European Digital Press Association.
Successful business meetings are implemented at the trade fair every year not only by suppliers of digital technologies, but also by the segment of processing technologies. It is possible to find really a large number of these firms at the PVA Exhibition Centre in Letňany and it is not possible to classify them all into several subgroups only. Great attention has been paid this year (without limitation) to the exhibitors of cutting plotters, milling machines, CNC or laser systems.
With development of digital technologies, it is currently almost impossible to imagine a manufacturer of packaging materials, advertising agency or signmaking area without any “digital technology”. New capital expenditures are implemented or at least prepared not only by the existing or conversely beginning users, but a current trend is represented also by classical large producers of conventional technologies, who use digital printing technologies as an attractive alternative for extension of their business opportunities.
The interconnection of the sectors of Advertising, Polygraph and Packaging which are often also very closely interlinked has been considered as good idea at these trade fairs already since their beginning.
From the viewpoint of both visitors and exhibitors, this year’s trade fair is assessed very positively. In order that the existing as well as potential exhibitors intending to take part in the next edition can make an idea, some companies with different business offers gradually present their opinions through answers to the same questions.