Reklama Polygraf VÝSTAVIŠTĚ LETŇANY Reklama Polygraf
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Kalendář 2018 Duhový paprsek

Organizer


ABF, a.s.

Digital Print at the Exhibition Centre to Address Packaging Experts Too


The exhibitors dealing with production and supplies of digital printing equipment (especially printing plotters) have been represented at the REKLAMA POLYGRAF Trade Fair for a number of years, and the same will held for the edition of 2018 as well. Modern producers of digital machines try to develop technologies in such a manner that they can correspond to the widest possible range of materials, while providing excellent quality as a special bonus. And yet there is a significant development step which is surely to be registered by both exhibitors and visitors. Whilst until recently digital printing was focused mainly on the area of pure polygraphy, advertising or signmaking, at present the development is concentrated on packages. This means that machines of larger formats are offered for materials featuring higher basis weights so that they can be useable in the world of packaging as much as possible. Thanks to the developed automation it is possible to print many more orders at lower printing circulations already now. Not speaking about the possibilities of personalisation which belongs among main tools for addressing individual customers.

 

At the Exhibition Centre it will be possible to get familiar with products and services of DATALINE  TECHNOLOGY, a.s., representing a leading company in the field of digital print - HP Indigo, this year as well. It is just these machines that started to be used some time ago by our leading manufacturers of labels for their first personalised labels. At present it is possible to meet HP machines also in the field of production of personalised packages more and more often. Besides the high quality of the HP print it offers also top-quality application SW for preparation of personalised data. At present the HP Mosaic application seems to be an absolute hit. With the help of this function, the designer is able to generate from one graphic design virtually an infinite number of different variants. This application is used during the data preparation not only by smaller producers, but also by such giants as Coca Cola or Heineken.

 

XEROX to increase colour gamut application possibilities!

Another leading manufacturer of digital printers is also the XEROX company, whose flagship is Xerox iGen 5. A hot innovation placed in our market is for this machine at present an attractive white colour which completes the orange, blue and green complementary direct colours presented already earlier and the clear toner.

An advantage of the new toner is its whiteness and high density achieved during the printing process, and therefore printing of a single layer is sufficient for most printing applications. In the case of special effects it is possible to automatically print two layers or to add another layer on a manual basis if required. Xerox obtained the “MUST SEE ‘EMS” award for 2017 in the digital printing category for its white toner.

 



REKLAMA POLYGRAF to Celebrate a Quarter of a Century


The jubilee 25th edition of the International trade fair REKLAMA POLYGRAF, which is a unique platform for the sharing of news, will be held from 29 May to 31 May 2018. Modern and attractive expositions of Czech and foreign firms, manufacturers and suppliers from the field of advertising and communication will be offered by the PVA EXPO PRAGUE Exhibition Centre under one roof.

Simultaneously with the jubilee 25th edition of the REKLAMA POLYGRAF Trade Fair also the 2nd edition of the OBALY (PACKAGING) 2018 Trade Fair focused on packaging innovations will be held. The merger of both the trade fairs has proven to be a very successful concept. During the last year’s edition, the interconnection of the two trade fairs presented 294 firms, 59 of which being from foreign countries (namely from 11 states) within the framework of the two trade fair events held on the area of 11,500 m2. The organisers suppose, already now according to the number of indicators and feedbacks provided from the exhibitors as well as visitors, a similar rate of success at the PVA EXPO PRAGUE Letňany Exhibition Centre in 2018.

The Trade Fair was changing the place as well as the structure of exhibitors in the course of years

From its modest beginnings in the relatively compressed area of the Hibernian House (Dům u Hybernů) and the Industrial Palace at the Holešovice Exhibition Centre to the crisis period, the trade fair has grown and developed into the modern exhibition halls of the Prague Letňany Exhibition Centre.

Together with the change of place of its organisation, also the structure of the exhibitors has developed through the time. During the last years’ event it is possible to observe a drop in the field of gift objects – formerly large-volume orders of such a type as lighters, pencils, umbrellas or flash disks – feature a large drop while original and personalised gifts in smaller volumes are sought for. The sector is affected very much by fashion waves, which concerns in particular the area of VIP gifts. Like last year, the exhibition will offer a large number of presentations of various firms offering advertising textile materials where the primary role is played by the selection of materials and high resistance of textiles. Traditional exhibitors are always the firms offering printing activities and embroidery patterns or advertising chocolates.

The trade fair for advertising services will offer, like in previous years, large space for the meeting of personalities from the sector, but it will present also the latest trends, manufacturing procedures and modern solutions of the advertising communication.



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Final report 2017




Industrial print in polygraphy or polygraphy in the industrial production?




Car wrapping popular again




Who will be this year’s exhibitors?


Like in previous years, the trade fair will be attended not only by a large number of Czech and Slovak firms, but also by many foreign exhibitors from Poland, Germany, Italy or Bulgaria whose number increases every year – there are already registered 36 firms from abroad.

 

 

And what will the composition of exhibitors at the 24th edition of the trade fair be like?  The visitors coming to the REKLAMA POLYGRAF Trade Fair can look forward to expositions of major players on the Czech market – large expositions will be offered to their customers by such companies as Xerox, Spandex or Slovakia-based Nanotec. Besides them, visitors will find, in the polygraph section, such firms as Canon, HP, HSW Signall, Comimpex, Ricoh, FujiFilm, Epson, DataLine Technology, Papyrus, Bitcon, Profisign, Electron, COMAC, OKI and other important companies to which they are accustomed.

Advertising textile articles will have more space in Hall no. 3, and among the exhibitors active in this segment it will be possible to see expositions of Cotton Classics, Kapatex, Alex Fox, Falk & Ross, Adoco, Hudy, Sportica, Andrea Design or Industrial Wear. Embroidering machines will be traditionally presented at the trade fair at expositions of Nedbal Trading, Šicí technika Brother or the newly registered Tama Bohemia or Stick. Visitors will be able to find laser etching, cutting or CNC machines at stands of Uhal Trade, 4isp, HaWe systems or Pilart. Also this year it is worth mentioning that the trade fair will be attended by various firms offering exhibitions systems and modules, such as Madness Advertising, Ultima Displays or DIS Media. Of course, also this year the trade fair will welcome various companies representing the nomenclature of advertising and gift objects, including e.g. Reda, Studio 55, Colop and companies representing the digital signage sector.



REKLAMA POLYGRAF 2017 - this year together with the OBALY / PACKAGING Trade Fair


A comprehensive presentation of the latest trends in advertising communication and use of printing technologies will be held again in one place, in order to create a unique platform for the sharing of news. And the PVA EXPO is just the exhibition centre presenting the traditional REKLAMA POLYGRAF Trade Fair, which has acquired, for 23 years of its tradition, a very prestigious position of a leading event in its sector.

 

The exhibition presents business opportunities for potential exhibitors – they should, however, not hesitate too long, because already now the trade fair held on an area of almost 8,000 m2 registers a thirty-per-cent growth compared to the last year’s data and every day the last remaining free capacities are demanded. This year’s edition will focus on the area of packaging - the OBALY/PACKAGING Trade Fair will be held in a simultaneous event with the REKLAMA POLYGRAF Trade Fair.

REKLAMA POLYGRAF 2017 will be characterised with its comprehensive range and participation of exhibitors comparable to 2015. This time the presentations of the exhibitors will be situated in the Halls 3, 4 and Hall 6, with the premises of which the trade fair has been extended.



Press release




CHANGE OF COMPANY HEADQUARTER




EARLY BIRD RATES FOR REKLAMA POLYGRAF




Final Press Release Reklama Polygraf 2016




Reklama Polygraf - Exhibitor


Date: 29. - 31.05. 2018

Place: PVA EXPO PRAHA

 


Important dates

The first closing deadline at preferential prices for the lease of the exhibition area December 30, 2017
The second closing deadline at preferential prices for the lease of the exhibition area January 31, 2018

 

 


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News


The meeting of marketing specialists attracted more than eight thousand people

 

New technologies, products and final applications from the sectors of advertising, media, printing industry and packaging materials were the main topics of this year’s trade fair REKLAMA POLYGRAF. Its 22nd edition was held in the middle of May in the multifunction PVA EXPO PRAGUE Exhibition Center. Altogether 230 exhibitors (32 of this number being from abroad) presented their products and services on the area of 11,200 m2. The three-day event intended for professionals whose part was formed also of the first edition of the FOR 3D Trade Fair was visited by 8,278 professionals, and 1,623 visitors were from abroad according to the statistical data. The first day of the trade fair was enriched with the EVENT DAY, an overview of event marketing.


The REKLAMA POLYGRAF Trade Fair was divided, like every year, into two parts. The technological - industrial part of the trade fair which includes production of advertising and actual printing activities was placed in the Hall no. 4. All leading companies from the sector were represented at the trade fair, such as XEROX, EPSON, RICOH or FUJIFILM. In the Hall no. 3 it was possible to see presentation of general advertising – especially advertising giftware and various giveaways, visual communication and products of POP/POS. This year’s event included also the first edition of the FOR 3D Trade Fair presenting the dynamically developing sector of 3D printing technologies.

The accompanying program was also very interesting and included specialized lectures, conferences and workshops. The results of the competitions “Calendar of the Year”, “Rainbow Ray” and “The Star of 3D Advertising” were announced there.

The TOP EXPO awards for the most impressive expositions of the trade fair were handed over within the framework of the social evening party for exhibitors. The diplomas were granted to XEROX CZECH REPUBLIC s.r.o., Spandex SyndiCUT, s.r.o., COLOP CZ s.r.o. and STI Česko s.r.o.

 



News


The meeting of marketing specialists attracted more than eight thousand people

 

New technologies, products and final applications from the sectors of advertising, media, printing industry and packaging materials were the main topics of this year’s trade fair REKLAMA POLYGRAF. Its 22nd edition was held in the middle of May in the multifunction PVA EXPO PRAGUE Exhibition Center. Altogether 230 exhibitors (32 of this number being from abroad) presented their products and services on the area of 11,200 m2. The three-day event intended for professionals whose part was formed also of the first edition of the FOR 3D Trade Fair was visited by 8,278 professionals, and 1,623 visitors were from abroad according to the statistical data. The first day of the trade fair was enriched with the EVENT DAY, an overview of event marketing.


The REKLAMA POLYGRAF Trade Fair was divided, like every year, into two parts. The technological - industrial part of the trade fair which includes production of advertising and actual printing activities was placed in the Hall no. 4. All leading companies from the sector were represented at the trade fair, such as XEROX, EPSON, RICOH or FUJIFILM. In the Hall no. 3 it was possible to see presentation of general advertising – especially advertising giftware and various giveaways, visual communication and products of POP/POS. This year’s event included also the first edition of the FOR 3D Trade Fair presenting the dynamically developing sector of 3D printing technologies.

The accompanying program was also very interesting and included specialized lectures, conferences and workshops. The results of the competitions “Calendar of the Year”, “Rainbow Ray” and “The Star of 3D Advertising” were announced there.

The TOP EXPO awards for the most impressive expositions of the trade fair were handed over within the framework of the social evening party for exhibitors. The diplomas were granted to XEROX CZECH REPUBLIC s.r.o., Spandex SyndiCUT, s.r.o., COLOP CZ s.r.o. and STI Česko s.r.o.

 



Final report 2017

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